Posted in Fashion, General

Ideas Man Presents MR Blue Spring Summer Collection

Every day a man looks in the mirror to brace himself for challenges ahead. The power of a good attire reinforces self confidence that helps him triumph through the day. The wardrobe of a well-dressed man speaks volumes about his personality and inspired by this, IDEAS MAN has launched its latest MR.BLUE Spring/Summer 2018 collection.

Mr Blue is a story about three friends, different by profession, united by passion “Music”. The Collection features a wide array of casual, formal and ethnic wear. The fabric has been designed intricately with 100% cotton to provide comfort yet style on the go. Mr. Blue giving a solution to all man daily wear problems and enabling them to keep up with fashion forward. The collection is now available at IDEAS by Gul Ahmed stores and online.

FullSizeRender (1)

To Launch its premium collection Ideas an held Grand launches of MRBlue in Karachi and Lahore which was attended by people from media fraternity, celebrities and bloggers. The Karachi Launch was held at Dolmen Mall Clifton and Lahore launch was held at Packages Mall. The event management and PR was done by Bill Mukhtar Events and PR.

FullSizeRender

IDEAS MAN has been venturing in to redefining the norms and modes of men’s fashion in Pakistan. Hailing from the legacy of quality fabrics by its parent brand IDEAS by Gul Ahmed, it is becoming a brand of choice for men in the country.

Posted in Corporate Events and Media Launches, Fashion

Popular Style Launches its 6th Outlet with a Bang !

Popular Style, a fashion brand of Popular Group of Industries, one of the leading retailers in Pakistan launched their sixth outlet at Atrium Mall Karachi on 17th February.

The star-studded event was attended by Who’s who of the fashion industry, including socialites, media personalities and celebrities like Faysal Quraishi, Shahzad Shaikh, Aijaz Aslam, Fiza Shoaib and many more.

The guests and journalists were given an exclusive tour of the store and the evening proceeded with a flash mob, which left the whole crowd in awe.

Shahzad Shaikh 3

The event was then taken forward and presided by Mr Sardar Yasin Malik who gave a brief introduction of the brand to the crowd. The inauguration of the store was then done by the chief guest of the evening, chairman Popular group of Industries, Mr Malik Imammudeen Shoqeen, and the guest of honor was managing director Popular Group of Industries, Mr Shahbaz Ali Malik.

Renowned actor Faysal Quraishi said that I would like to congratulate the team of Popular style for the brand success and successful launch. The collection is truly amazing and everyone must come and have a look at it.

Faysal Quraishi 3

Speaking on the occasion, Mr Sardar Yasin Malik said, “We are very excited to launch the sixth flagship store of Popular style at such a convenient location. Our new store will provide patrons with the complete range of Popular style products at the same high quality that they’ve come to expect from us,” he said.

IBoiUUkqzgay5lO3dj5vfItBbJWE8y9fj445GqDkFFo 6

The event management and PR was handled by The Digital Mill.

Posted in Arts & Entertainment, Corporate Events and Media Launches, Sports

COCA-COLA TO BRING HISTORIC FIFA WORLD CUP TROPHY TO PAKISTAN

Lahore, January 11, 2018: Coca-Cola will be bringing the FIFA World Cup Original Trophy to Lahore, Pakistan on February 3, 2018 creating a historic occasion giving Pakistani fans the chance to experience football’s most coveted prize.

The FIFA World Cup™ Trophy Tourby Coca-Cola will give millions of people around the world the opportunity to get ready to taste the feeling of the world’s largest, most anticipated sporting event – the 2018 FIFA World Cup™. In hosting this momentous, international tour, Coca-Colaand FIFA invite fans to get up close and personal with the same trophy that is presented by FIFA to the winning country of the FIFA World Cup™.This will be a once-in-a-lifetime opportunity for thousands of fans to see the most iconic symbol in football and share their passion for the game.

Rizwan U. Khan, General Manager of Coca-Cola Pakistan & Afghanistan remarked that the FIFA World Cup™ Trophy’s visit to Pakistan – a historicfirst for the country – is a proud moment not only for football fans but for the entire country, as it promotes a softer image of the nation on the global stage. “Pakistan has millions of footballenthusiasts and we are extremely excited that Pakistan is able to be a part of the Trophy Tour this year. Coca-Cola has always been the pioneer in taking initiatives that resonate deeply with the youth and support their development. Be it music, education, environment or sport, Coca-Cola firmly believes in the power of the young generation in the country.Football is not only an emerging sport in Pakistan but also fast becoming a key platform of self-expression for the youthconnecting them beyond social and cultural boundaries.”

The FIFA World Cup™ Trophy Tourby Coca-Cola kicked off in September 2017 in Russia and will visit more than 50 countries across six continents, travelling 126,000 kilometers in the nine months leading up to the 2018 FIFA World Cup™. Within Russia, the FIFA World Cup™ Trophy Tourby Coca-Cola will visit 25 cities – the longest host country tour in history.

A delegation of sixteen Pakistanis, including representatives from media, The Coca-Cola Company and Pakistan National Football Team, will join the Tour in Chiang Mai, Thailand to receive the FIFA World Cup™ Trophy and bring it to Lahore, Pakistan. The Trophy will remain in Pakistan for one day and will be unveiled for a viewing experience to the media and thousands of Football fans at the Coke Fest in Lahore.

Zainab Abbas

For Pakistani football devotees, the visit of the FIFA World Cup™ Trophy is just the beginning. Following this historic event, Coca-Cola Pakistan will undertake a series of initiatives across the country to promote and celebrate the fans’ love for Football. In addition to the Trophy Tour, Coca-Cola will roll out a consumer promotion offering the fans a chance to attend the FIFA World Cup in Russia including a unique opportunity to represent Pakistan at the Coin Toss ceremony in one of the matches.

The FIFA World Cup™ Trophy Tour by Coca-Cola is an extraordinary opportunity for people to take in a piece of football history and share with each other their passion for the sport. The emotions of seeing the FIFA World Cup Original Trophy will stay in football fans’ memory for a long time.

For the latest updates from the FIFA World Cup™ Trophy Tour by Coca-Cola including upcoming tour destinations and dates, exclusive interviews, photos and videos, visit the official websitewww.fifa.com/trophytour, the official Facebook page www.facebook.com/trophytourand the official Instagram page at https://www.instagram.com/trophytour/.

The Coca-Cola Company has had a long-standing relationship with FIFA since 1976 and has been an official sponsor of the FIFA World Cup™ since 1978. Coca-Cola has had stadium advertising at every FIFA World Cup™ since 1950 and is a long-time supporter of football at all levels. This is the fourth time that Coca-Cola and FIFA have come together to bring the Trophy Tour to the world.

Posted in Beauty, Fashion, General

White Elegant Gardenia

The three Lux variants are represented by: Maya Ali for the White Elegant Gardenia, Mahira Khan for the Red Hypnotic Roseand MawraHocane for the Pink Charming Magnolia. This blog will be covering the benefits of the White Elegant Gardenia that is represented by Maya Ali.

Symbolizing love, harmony and grace, Elegant Gardenia, the white variant of Lux comes from the flower Gardenia. The plant is a beautiful decorative shrub with fragrant white flowers. The enchanting notes of Japanese Gardenia with the warmth and depth of Cedar Wood Oil is a captivating fragrance. Found in the far east, mainly India and China, Elegant Gardenia is a classic version of the namesake flower which is a perennial favourite especially in the summer. With its sweet smell, the flower is seductive and irresistible and the heady fragrance is enhanced with violet and freesia. The cultural association of Gardenia with upper class French man, as a corset to their attire, was to symbolize prestige. Lux’s connection with the fragrance is also to provide one a royal premium experience by capturing the fragrant essence of the perfume into a soap bar to provide one a truly long-lasting scent.

It was a delight to see the traditional Maya Ali representing the white variant. Moving away from her iconic look, Maya looked like a pure beauty dressed in white. Representing her fragrance, Elegant Gardenia, Maya sparkled in a white dress and shiny gems which complimented her as she strode like a royal. Maya says nobody would remember how bright her diamonds shone but would remember her expressions; which are as strong as the fragrance of Gardenia which stays with your skin after a shower with Lux.

Posted in Beauty, Fashion, General

LUX Pink Magnolia !

Imagine stepping into your bathroom and having it turn into a blooming garden filled with exotic flowers you’ve never seen before. What if it was true? The three premium Lux soap bars bring to you enticing fragrances with a dash of alluring smells appeasing your senses hence spreading the feeling of calmness, freshness and beauty all over your body.The three Lux variants are represented by: MawraHocane for the Pink Charming Magnolia, Mahira Khan for the Red Hypnotic Roseand Maya Ali for the White Elegant Gardenia. This blog will be covering the benefits of the Pink Charming Magnolia that is represented by MawraHocane.

O'Shoot
photography | films | photobooth

Charming Magnolia, the pink variant of Lux is made from the flower Magnolia. With more than 200 different species prominently found in the gardens of France, the flower is also known as French Magnolia and is found in the soft shades of pink. With touches of exotic Kashmir Wood notes and the sweet florally of Magnolia, this is an elegant yet powerful fragrance. It represents luxury, prestige and addiction. The scent smells lemony and citrus like. Fragrance aside, the hardy nature of the shrubs and trees on which these flowers grow have allowed it to survive and thrive in harsh conditions over so much evolutionary time, and it has developed a unique nutrient and organic compound composition over that time as well, representing potentially powerful health benefits for humans. Apart from giving your skin the perfect glow and texture, this variant helps deal with skin allergies.

Representing Charming Magnolia, the pink variant of Lux, Mawra does the fragrance justice by looking like a blooming flower herself with her perfect glowing skin and luscious brown locks flowing down her shoulders. She talks about how the audience would not remember what she wore but would remember her smile and there is no doubt that anybody can forget that.

Posted in Beauty, Fashion

Haroon Shariff: Jewellery for Every Woman

Jewellery making is an art that not everybody can do it. When it comes to designer jewellery you see so many variety and shops out there but what makes you stand out amongst others is your unique designs and quality of work. one such jewellery designer is Haroon Shariff Jewellers.

Recently opened in Emporium mall, Haroon Shariff jewellers in a very short period of time has become a trend setter when it comes to designer jewellery. One gets to see the immense details and design creativity in each and every single item. Not only this when it comes to price and quality Haroon Shariff jewellers is the best value for your money.

IMG-20171026-WA0019

Offering a wide variety of products from engagement rings to wedding sets to items Haroon Shariff has it all. In addition to their existing collection if you are on the lookout for some really amazing jewellery wear then their  latest wedlock collection has a charm of its own. Offering trendy and stylish unique designs the recent Wedlock Collection is to die for and will make you buy it the moment your eyes falls on it.

IMG-20171026-WA0018

So if you are about to get engaged, or married and looking for perfect jewellery wear Haroon Shariff is the place to be.

Posted in Corporate Events and Media Launches, Food

Fiesta Cubana 17: Bringing Cuban Culture to Life

When it comes to celebrating cultures and traditions, Hahoo Group has always been on the forefront, To celebrate the rich diversity of the Cuban culture, the Hashoo Group – Hospitality Division in collaboration with Pearl Continental Lahore hosted a Cuban Food Festival in collaboration with the Embassy of Cuba. The 3 day festival was held in  Marco Polo on 24th& 25th October 2017 and a grand Launch event on 23rd October.

IMG_5299

Sponsored by the Turkish Airlines, the first-of-its kind festival kicked off with a bang with a grand launch on Monday, October 23rd at the Pearl Continental Lahore, attracting food enthusiasts from the city. The  event was attended by foodies, corporates, socialiites and whoose who of Lahore.

Reflective of the vibrant Cuban culture, the food festival offered a slice of Cuban cuisine that combined traditional flavours with a unique flair.

Guest Chef Gioelkis Sosa Hernandez from Cuba and the Executive Chef of PCHL Chef Jayaweera, along with their teams,offered mouth watering delights from the exquisite cuisine and extended warm hospitality from Havana to Marco Polo leading restaurant of the hotel. The mouth-watering delicacies that were served at the festival included chicken fricassee, breaded shrimp, crevettes, enchilada lobster, steak in casserole to name a few. To make the menu exciting and give unique flavours, only the finest and freshest ingredients were used to create an exotic menu that combined healthy eating with tasty flavours, bringing native ingredients to serve the most authentic dishes to alllovers of the unique Cuban cuisine.

In addition to this a Cuban performance troupe enthraled guests with the rhythms of Havana and cultural dance performances that made the crowd enchant and rock the dance floor.

A visit to such a festival is incomplete without garnering knowledge about the world-famous Cuban cigars. For this reason, guests had an opportunity to learn about the Cuban cigar at a special cigar-rolling ceremony.

 

Posted in Corporate Events and Media Launches, Food, General

Grow Healthy Pakistan A Great Innitiative

On October 12th, 2017 Tetra Pak in collaboration with the Pakistan Dairy Association and the Grow Healthy Pakistan initiative hosted a blogger’s meet up in Lahore.

The objective of the event was to work towards removing misperceptions wrongly associated with the milk in Tetra Pak packaging, by educating the public about UHT milk processing and packaging technology is designed to keep milk safe without the need for any preservatives to be added.

All members of the Pakistan Dairy Association, take great care to ensure the quality standards of their milk. They have modern labs with broad testing capabilities and experts to continuously check milk quality from the point of collection to the point of sale. Packaged milk is fully traceable and it’s quality can be verified at any time by regulatory authorities as is now being done by the PFA on a regular basis.

_MG_9256

In comparison, loose milk undergoes none or very few testing procedures and in most cases the milk cannot be traced to the producer. Many people are also not aware that the common practice of boiling loose milk over several minutes at home to kill the bacteria, most nutrients are destroyed which compromises the health benefits of milk. Since long life milk has already gone through a controlled boiling process, there is no need to do this, so this milk is very safe and most healthy.

_MG_9298

For the last 50 years, Long Life Milk (UHT) has become a regular staple in families’ homes across the world and can be termed as the most innovative technology used in liquid food process. Today the majority of milk consumed in countries such France, Spain, Italy, Turkey, Brazil and China among others is Long Life (UHT) milk.

Posted in Beauty, Corporate Events and Media Launches, General

SunsilkConditioners Smooth Hairs Meet n Greet.

KARACHI: Sunsilk, the global hair care brand recently introduced a range of glossy conditioners to nourish all hair types and to give the consumer a best in class hair wash experience. Conditioners are known to nourish and protect, style and smoothen frizzy, unruly hair and the Sunsilk Conditioner range focuses on highlighting the many benefits of silky smooth hair.

O'Shoot
photography | films | photobooth

The main purpose of this is the need to condition unruly hair and therefore conditioners need to be used in conjunction with shampoo.Therefore Sunsilk recent campaign #shampooaloneisnotenough was launched with a fun event held at the recently opened, luxury boutique salon, Bellagio by Sadaf on Saturday, September 9th. Prominent media members including stylists, fashion bloggers and other key influencers attended this event.

The charismatic, Anoushey Ashraf hosted the event, keeping the audience’s energy alive throughout. The event started off with an informative session on the functionality of Sunsilk Conditioners conducted by Muhammad Zaheer, the R&D Expert at Unilever who explained the technology of conditioners and how they work on hair to nourish and moisturize them which makes them smoother and healthier.

O'Shoot
photography | films | photobooth

This was followed by a live demonstration by Sadaf, the talented owner of the Bellagio Salon, who skillfully worked on various models’ hair using the Sunsilk Conditioners to create magnificent before and after looks. An interactive hair talk then took place by a panel of highly experienced hair stylists.Amongst the panel were;PalwashaYosuf, a freelance stylist who has also styled celebrities for films and commercials, Tehmina Ali, hairstylist and colour technician with over eight years of experience in the hair styling industry, Shazdeh Ali, trained from Toni & Guy London who has worked closely with the Fashion guru Tariq Amin for the last nine years, Nida Khan who has worked with Tariq Amin for 9 years and Sanaa Awan from the Hina Y Salon. These renowned professionals offered hair styling tips and techniques that kept the audience informed and engaged.

O'Shoot
photography | films | photobooth

While everybody was educated about the do’s and don’ts, a series of hair solutions were offered to the audience. The final engaging activity was called Smoothest Hairstyle where the audience styled salon girls who usually style them. This was an interesting experience for the participants since it gave them a chance to express themselves working with some of the best hair experts of the city.

O'Shoot
photography | films | photobooth

According to the celebrity host Anoushay Ashraf “The event was fun, exciting and informative at the same time. Not only did she enjoy hosting it but was also thoroughly enlightened about the critical use of Conditioners,”

The soiree was an enjoyable evening and was a success according to Rabia, Assistant Brand Manager of Sunsilk who said, “Through this event we tried to create awareness about hair care by informing consumers about how necessary it is to use a good conditioner. Hair is personal and important to everyone and I’m glad everyone had a wonderful time and left armed with increased hair care knowledge.”

All in all such engaging activities in my opinion should be held often as not only it creates real brand engagement but also generates real user experience which is beneficial for the brands, and thus kudos to Sunsilk for such a thaoughtful and engaging activity.

Posted in Food, General

Taipan: Reinventing Chinese Cuisine with Style

When it comes to Food Lahore will always have something new to offer to its residents. Be it desi, continental or panasian you will find it all. However not all restaurants or cafes that you find will offer quality food and economical prices.Finding the one that suits your taste buds and your pocket is hard to find.

Talking about restaurants when it comes to chinese and Panasian food there are hundreds of options available but hardly a few are worth going for. One such new addition to Lahore’s Pan Asian directory is the newly relaunched Taipan in Pearl Continental Lahore.

We all are familiar with the name TaiPan but not everyone is aware of its new look and taste. The newly revamped Taipan is in my opinion a treat in itself. Situated on the left side of the main lobby area of PC Hotel Lahore, one can easily spot the grand look of the restaurant that will make you go try the place for sure. Upon entering one gets mesmerized into the exotic chinese ambiance that will make you admire the place. The walls on each side have been beautifully decorated with chinese silk cloth border and pictures from old chinese dynasty to give you real feel of the place. On the right hand side of the buffet counter is the beautiful waterfall that adds to the beauty of the restaurant altogether.

Taipan 5

Coming towards the food, Taipan surely has raised its food quality and no doubt being a chinese food lover myself i am bound to visit this place again because of its amazing food quality.

For starters we were served with their signature Tempura Prawns and i must admit i havent had such amazing tempura prawns in ages and taste such that will make u desire more. so if you are visiting Taipan this is one dish you surely should’nt miss out on.

Next up we were served with some awesome soups namely Hot and sour and Thai Special Soup. The Thai Special is a clear soup and a bit spicy, while hot and sour soup was sour and spicy and just perfect according to my taste buds.Therefore if you are a Spicy soup lover then hot and sour soup is what you should go for.

Coming towards the main course. We were served with Thai special rice, beef chilli dry and schuzhuan chicken. The Beef chili dry was a bit salty to my liking but perfectly cooked and well done. The schuzhuan chicken was the winner in my opinion as it had the perfect aroma to tentalize your taste budds and cooked perfectly well to our liking. The Thai special rice in my opinion was not as good and was a mixture of chinese rice and desi rice, but as I am more of a egg fried rice person therefore it might appeal to people who love masala rice or desi rice.

After the main course comes my favourite part of the meal when we were served with some yummy and delicious desserts. The Chocolate moose and new york cheesecake especially was outstanding just how it should be made and taste such that makes you crave for more. So if you are a dessert person then do not forget to try out their amazing Newyork Cheesecake.

Taipan 4

All in all Taipan was a good experience and if you are a die hard chinese food lover then in my opinion you wont find any bettter authentic chinese cuisine than this one. It surely is a must go place for dine outs.

Taipan 6