Karachi,February 5-7: Lay’s has always been at the forefront in enlightening the consumers about the little joys of life through its unique campaigns. Recently their #PlantaPack activity is part of the brand’s recent campaign of keeping Pakistan clean and green.
Under this initiative, Lay’s executed this plant a pack activity in Karachi Literature Festival 2016 at Beach Luxury Hotel on 7th Feb 2016 as well as in various universities. This simple yet engaging activity created awareness of planting trees in order to keep our society #cleanandgreen.
Mr. Masud Anwar from the Lays brand team comments on the recent campaign, “We always want to and believe in contributing to the society we live in. With our new flavor launch, we planned this initiative of keeping Pakistan clean and green.
Plant A Pack activity is part of this agenda through which we wanted to create awareness about keeping Pakistan clean and green and give our consumers a chance to contribute to this cause through a simple mechanism of planting flowers in used lay’s packs.”