Karachi, March 12: Empact Activations, Pakistan’s leading activation agency & BB Events & PR, the creators of Unplugged, have joined hands to bring a one-of-a kind series of musical events across Pakistan, it was announced here yesterday. Cornetto Pop Rock Generation – Season 1. #cornettopoprock is a series of concerts that will take place once a year in Karachi, Lahore and Islamabad specifically for university students.
This year the concerts will be held on the following dates:
- Karachi – 1st April 2016
- Islamabad – 8th April 2016
- Lahore – 15th April 2016
The concept behind this platform is to revive the pop & rock culture among the youth. The 2016 line up of performers includes maestros of the music fraternity such as Ali Azmat, Komal Rizvi, Noori, Quratulain Baloch, Umair Jaswal & Zoe Viccaji. There will also be two specular wild card performances by Q from JoSh and the Pakistani superstar Ali Zafar. The #cornettopoprock concerts will be hosted by Pakistan’s most loved video jockey, Anoushey Ashraf.
The daring playfulness of Cornetto provides the young adults of Pakistan a much-needed platform to express their feelings and passions. Music is a form of art that gives expression to what cannot be put into words, as well as what cannot remain silent. Cornetto has been associated with promoting young local talent since 2008 when it partnered with leading bands to release songs, followed by Cornetto Music Icons and very recently, the much celebrated film Karachi Se Lahore.
Given the brand’s historic association with the music scenario in Pakistan, it is proud to announce Cornetto Pop Rock for the youth of the country, a platform dedicated to reviving music in Pakistan, armoured with an ensemble cast of artistes unlike any other. Towards this end, university students who are also music enthusiasts looking for their big break will be taken under the mentorship of renowned music icons of the country and will be provided a chance to not only learn from them but also play with them.
#Cornettopoprock is set to release 6 Music Videos in May/June 2016 which includes three duets and three singles by Pakistan’s biggest pop and rock idols. The duets include, for the first time ever the two rock legends Ali Azmat and Noori, the first international collaboration of Q from JoSh and Komal Rizvi, and the much-awaited Umair Jaswal and Zoe Viccaji. The singles will include songs by Ali Azmat, Noorie and Umair Jaswal. The six music videos are conceptualized by Empact and BB Events & PR and will be directed by the one and only Amaan Ahmed from Uncut Studios.
#Cornettopoprock will not only be showcasing the POP-ROCK culture through its music talent but also styling by Pakistan’s most renowned designers. The panel of designers includes Nomi Ansari, Deepak Perwani, Munib Nawaz, and Aamna Aqueel, with make up by celebrity stylist Beenish Pervaiz.
#Cornettopoprock will be opening its doors to university bands by providing them a larger then life opportunity to open shows in Karachi, Lahore and Islamabad. Auditions for the bands will be held in each of the three cities to choose the most deserving talent to open the #cornettopoprock concerts. These university bands will be given the opportunity to share the stage with Pakistani legends and showcase their talent.
Pop Rock Generation wouldn’t have been possible without the support of the dynamic Mr Asad Malik (senior brand manager- Cornetto) who had the following to say on the occasion: “Cornetto is a brand that believes in helping youth express themselves. The most genuine form of this expression manifests itself through art forms – be it music, films, or other crafts. This year we have developed a very unique ‘pop rock’ platform which aims to rekindle the passion of music in colleges across Pakistan by combining the talents of some of the biggest musical stars of the country and giving college bands a chance to rub shoulders with them.”