[Karachi, 12th April 2016]: The world’s leading beauty brand, L’Oréal Paris Excellence Crème introduces a bold and radiant hair color campaign, the “Art of Color”. This campaign brings to life the synonymity of art and hair color. Excellence Crème has collaborated with one of the most renowned and respected names in Pakistan’s fashion industry, The House of Kamiar Rokni under the prestigious ‘Ambassador of Fashion platform’ which aims to introduce all-encompassing beauty and fashion trends.
For the Art of Color campaign, Kamiar Rokni has played with a diverse color palette using a lot of vibrant and bold colors. The art patterns and figures are also a distinct feature of this collection which pays homage to the art movements around the world and compliments the color pallete of the premium hair color brand. Hairstyling and makeup was done by International Hair and Make-up artist Saima Rashid Bargfrede. The campaign will feature L’Oréal Paris Pakistan spokesperson Mehreen Syed along with leading models Fouzia Aman, and Sabeeka Imam. Photographer Fayyaz Ahmed and Videographer Hamad Khan also lent their expertise to the photo-shoot and video-shoot respectively to capture the three signature “beauty meets fashion” looks.
L’Oréal Paris Excellence Crème’s Art of Color Collection comes in three iconic shades which have been developed with an exclusive mix of pigments and provide the signature Excellence Crème triple protection. The collection comes in three distinct shades: 5.3 (Natural Golden Brown), 5.5 (Natural Mahogany Brown) and 7 (Natural Dark Blond).
Speaking about the launch of the L’Oréal Paris Excellence Crème “Art of Color” campaign; Farooq Ahmed, General Manager (Consumer Products Division) at L’Oréal Pakistan said, “With our latest “Art of Color” campaign we continue to build upon the union of fashion and beauty. I am truly delighted with our latest collaboration with Kamiar Rokni through the ‘Ambassador of Fashion’ platform.”
In regards to the new collaboration, Kamiar Rokni commented, “the Art of Color collection fits The House of Kamiar Rokni’s aesthetic perfectly. We have used jeweled colors as a base and embroidered on top in an array of colors using different art movements for inspiration. The embroidery patterns are a mélange of different imagery and look like works of art. The result is vibrant and creative.”
Speaking about the campaign, hair and make-up artist, Saima Rashid Bargfrede commented “The experience of working with L’Oréal Paris for the Art of Color campaign was very refreshing as I had to create looks which are very bold, radiant and edgy. It is truly the richest care for the richest color!”
Rated the world’s no. 1[i] hair color, Excellence Crème uses an advance triple protection technology with three active protective ingredients for smooth, silky, and replenished hair. The product is available for PKR 1,169 at all leading retailers nationwide.
For more information about L’Oréal Paris in Pakistan, visit the official L’Oréal Paris Facebook page:
To see the reveal video visit: https://www.facebook.com/LorealPakistan/videos/10153354792496021/
[i] Excellence Crème was reported as the No. 1 Hair Colour brand for 50 countries reported by Nielsen, IRI, and SRI (grocery value sales FY2011).