Everyone wants to see a cleaner greener city. When you drive along roads you want to experience the natural beauty, explore its culture and serene beauty. However with the increase in Population there has been an immense increase in pollution especially in big metropolitan cities. Therefore we see these cities loose its real essence and natural beauty and it is thus our responibility as responsible citizens that we take this matter seriously and conserve our city’s natural beauty and make it a cleaner place to live. One such Metropolitan city that really needs our attention is Karachi.
Karachi the Hub of Pakistan and perhaps the biggest and most populated city in the country is now sadly also considered as one of the most polluted and dirtiest city and it is therefore a dire need that we its citizens act responsible and take up the challenge to beautify it and make it cleaner.
Keeping this challenge in mind EFU Life Insurance like every year is back again with its challenge to beautify the city with its campaign #MeriShaanMeraPakistan. The purpose is that we understand there is a dire need for a cleaner and better Karachi, and one of the ways to eradicate wall chalking and beautify it is through wall art, highlighting positive imagery of Pakistan by depiction of Pakistan’s rich culture, festivals, and national monuments. In 2016, under the guidance of Commissioner Karachi, Mr.Ejaz Ahmed Khan, and his esteemed team of Commissioner Karachi Division, EFU Life initiated ‘Meri Shaan, Mera Pakistan’, a project of beautifying Pakistan through thematic wall art.
The aim of this campaign is to reclaim different spaces that have depreciated over time. The project has already covered walls at Ayesha Manzil and National Coaching Centre. After the successful completion of two projects in Karachi; a 2000 sq.ft wall at Ayesha Manzil and a 3000 sq.ft wall of NCC Sports Complex, EFU Life has now extended this project to a third location, the Aga Khan Park, Garden, opposite Ismaili JamaatKhana covering a space of over 7000 sq. ft.
Campaigns like these are a dire need for cities like Karachi and kudos to EFU Life for being the pioneers in thinking of such a campaign. Street Art holds immense importance and even in west many cities focus now on street art to promote their culture and attract tourists. Therefore lets hope through this campaign Karachi gets back its lost beauty and that it is also implemented in other cities especially Lahore and Islambaad.