Popular Style, a fashion brand of Popular Group of Industries, one of the leading retailers in Pakistan launched their sixth outlet at Atrium Mall Karachi on 17th February.
The star-studded event was attended by Who’s who of the fashion industry, including socialites, media personalities and celebrities like Faysal Quraishi, Shahzad Shaikh, Aijaz Aslam, Fiza Shoaib and many more.
The guests and journalists were given an exclusive tour of the store and the evening proceeded with a flash mob, which left the whole crowd in awe.
The event was then taken forward and presided by Mr Sardar Yasin Malik who gave a brief introduction of the brand to the crowd. The inauguration of the store was then done by the chief guest of the evening, chairman Popular group of Industries, Mr Malik Imammudeen Shoqeen, and the guest of honor was managing director Popular Group of Industries, Mr Shahbaz Ali Malik.
Renowned actor Faysal Quraishi said that I would like to congratulate the team of Popular style for the brand success and successful launch. The collection is truly amazing and everyone must come and have a look at it.
Speaking on the occasion, Mr Sardar Yasin Malik said, “We are very excited to launch the sixth flagship store of Popular style at such a convenient location. Our new store will provide patrons with the complete range of Popular style products at the same high quality that they’ve come to expect from us,” he said.
The event management and PR was handled by The Digital Mill.