Every day a man looks in the mirror to brace himself for challenges ahead. The power of a good attire reinforces self confidence that helps him triumph through the day. The wardrobe of a well-dressed man speaks volumes about his personality and inspired by this, IDEAS MAN has launched its latest MR.BLUE Spring/Summer 2018 collection.
Mr Blue is a story about three friends, different by profession, united by passion “Music”. The Collection features a wide array of casual, formal and ethnic wear. The fabric has been designed intricately with 100% cotton to provide comfort yet style on the go. Mr. Blue giving a solution to all man daily wear problems and enabling them to keep up with fashion forward. The collection is now available at IDEAS by Gul Ahmed stores and online.
To Launch its premium collection Ideas an held Grand launches of MRBlue in Karachi and Lahore which was attended by people from media fraternity, celebrities and bloggers. The Karachi Launch was held at Dolmen Mall Clifton and Lahore launch was held at Packages Mall. The event management and PR was done by Bill Mukhtar Events and PR.
IDEAS MAN has been venturing in to redefining the norms and modes of men’s fashion in Pakistan. Hailing from the legacy of quality fabrics by its parent brand IDEAS by Gul Ahmed, it is becoming a brand of choice for men in the country.