Posted in Fashion, General

Ideas Man Presents MR Blue Spring Summer Collection

Every day a man looks in the mirror to brace himself for challenges ahead. The power of a good attire reinforces self confidence that helps him triumph through the day. The wardrobe of a well-dressed man speaks volumes about his personality and inspired by this, IDEAS MAN has launched its latest MR.BLUE Spring/Summer 2018 collection.

Mr Blue is a story about three friends, different by profession, united by passion “Music”. The Collection features a wide array of casual, formal and ethnic wear. The fabric has been designed intricately with 100% cotton to provide comfort yet style on the go. Mr. Blue giving a solution to all man daily wear problems and enabling them to keep up with fashion forward. The collection is now available at IDEAS by Gul Ahmed stores and online.

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To Launch its premium collection Ideas an held Grand launches of MRBlue in Karachi and Lahore which was attended by people from media fraternity, celebrities and bloggers. The Karachi Launch was held at Dolmen Mall Clifton and Lahore launch was held at Packages Mall. The event management and PR was done by Bill Mukhtar Events and PR.

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IDEAS MAN has been venturing in to redefining the norms and modes of men’s fashion in Pakistan. Hailing from the legacy of quality fabrics by its parent brand IDEAS by Gul Ahmed, it is becoming a brand of choice for men in the country.

Posted in Corporate Events and Media Launches, Fashion

Popular Style Launches its 6th Outlet with a Bang !

Popular Style, a fashion brand of Popular Group of Industries, one of the leading retailers in Pakistan launched their sixth outlet at Atrium Mall Karachi on 17th February.

The star-studded event was attended by Who’s who of the fashion industry, including socialites, media personalities and celebrities like Faysal Quraishi, Shahzad Shaikh, Aijaz Aslam, Fiza Shoaib and many more.

The guests and journalists were given an exclusive tour of the store and the evening proceeded with a flash mob, which left the whole crowd in awe.

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The event was then taken forward and presided by Mr Sardar Yasin Malik who gave a brief introduction of the brand to the crowd. The inauguration of the store was then done by the chief guest of the evening, chairman Popular group of Industries, Mr Malik Imammudeen Shoqeen, and the guest of honor was managing director Popular Group of Industries, Mr Shahbaz Ali Malik.

Renowned actor Faysal Quraishi said that I would like to congratulate the team of Popular style for the brand success and successful launch. The collection is truly amazing and everyone must come and have a look at it.

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Speaking on the occasion, Mr Sardar Yasin Malik said, “We are very excited to launch the sixth flagship store of Popular style at such a convenient location. Our new store will provide patrons with the complete range of Popular style products at the same high quality that they’ve come to expect from us,” he said.

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The event management and PR was handled by The Digital Mill.

Posted in Arts & Entertainment, Corporate Events and Media Launches, Sports

COCA-COLA TO BRING HISTORIC FIFA WORLD CUP TROPHY TO PAKISTAN

Lahore, January 11, 2018: Coca-Cola will be bringing the FIFA World Cup Original Trophy to Lahore, Pakistan on February 3, 2018 creating a historic occasion giving Pakistani fans the chance to experience football’s most coveted prize.

The FIFA World Cup™ Trophy Tourby Coca-Cola will give millions of people around the world the opportunity to get ready to taste the feeling of the world’s largest, most anticipated sporting event – the 2018 FIFA World Cup™. In hosting this momentous, international tour, Coca-Colaand FIFA invite fans to get up close and personal with the same trophy that is presented by FIFA to the winning country of the FIFA World Cup™.This will be a once-in-a-lifetime opportunity for thousands of fans to see the most iconic symbol in football and share their passion for the game.

Rizwan U. Khan, General Manager of Coca-Cola Pakistan & Afghanistan remarked that the FIFA World Cup™ Trophy’s visit to Pakistan – a historicfirst for the country – is a proud moment not only for football fans but for the entire country, as it promotes a softer image of the nation on the global stage. “Pakistan has millions of footballenthusiasts and we are extremely excited that Pakistan is able to be a part of the Trophy Tour this year. Coca-Cola has always been the pioneer in taking initiatives that resonate deeply with the youth and support their development. Be it music, education, environment or sport, Coca-Cola firmly believes in the power of the young generation in the country.Football is not only an emerging sport in Pakistan but also fast becoming a key platform of self-expression for the youthconnecting them beyond social and cultural boundaries.”

The FIFA World Cup™ Trophy Tourby Coca-Cola kicked off in September 2017 in Russia and will visit more than 50 countries across six continents, travelling 126,000 kilometers in the nine months leading up to the 2018 FIFA World Cup™. Within Russia, the FIFA World Cup™ Trophy Tourby Coca-Cola will visit 25 cities – the longest host country tour in history.

A delegation of sixteen Pakistanis, including representatives from media, The Coca-Cola Company and Pakistan National Football Team, will join the Tour in Chiang Mai, Thailand to receive the FIFA World Cup™ Trophy and bring it to Lahore, Pakistan. The Trophy will remain in Pakistan for one day and will be unveiled for a viewing experience to the media and thousands of Football fans at the Coke Fest in Lahore.

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For Pakistani football devotees, the visit of the FIFA World Cup™ Trophy is just the beginning. Following this historic event, Coca-Cola Pakistan will undertake a series of initiatives across the country to promote and celebrate the fans’ love for Football. In addition to the Trophy Tour, Coca-Cola will roll out a consumer promotion offering the fans a chance to attend the FIFA World Cup in Russia including a unique opportunity to represent Pakistan at the Coin Toss ceremony in one of the matches.

The FIFA World Cup™ Trophy Tour by Coca-Cola is an extraordinary opportunity for people to take in a piece of football history and share with each other their passion for the sport. The emotions of seeing the FIFA World Cup Original Trophy will stay in football fans’ memory for a long time.

For the latest updates from the FIFA World Cup™ Trophy Tour by Coca-Cola including upcoming tour destinations and dates, exclusive interviews, photos and videos, visit the official websitewww.fifa.com/trophytour, the official Facebook page www.facebook.com/trophytourand the official Instagram page at https://www.instagram.com/trophytour/.

The Coca-Cola Company has had a long-standing relationship with FIFA since 1976 and has been an official sponsor of the FIFA World Cup™ since 1978. Coca-Cola has had stadium advertising at every FIFA World Cup™ since 1950 and is a long-time supporter of football at all levels. This is the fourth time that Coca-Cola and FIFA have come together to bring the Trophy Tour to the world.

Posted in Beauty, Fashion, General

White Elegant Gardenia

The three Lux variants are represented by: Maya Ali for the White Elegant Gardenia, Mahira Khan for the Red Hypnotic Roseand MawraHocane for the Pink Charming Magnolia. This blog will be covering the benefits of the White Elegant Gardenia that is represented by Maya Ali.

Symbolizing love, harmony and grace, Elegant Gardenia, the white variant of Lux comes from the flower Gardenia. The plant is a beautiful decorative shrub with fragrant white flowers. The enchanting notes of Japanese Gardenia with the warmth and depth of Cedar Wood Oil is a captivating fragrance. Found in the far east, mainly India and China, Elegant Gardenia is a classic version of the namesake flower which is a perennial favourite especially in the summer. With its sweet smell, the flower is seductive and irresistible and the heady fragrance is enhanced with violet and freesia. The cultural association of Gardenia with upper class French man, as a corset to their attire, was to symbolize prestige. Lux’s connection with the fragrance is also to provide one a royal premium experience by capturing the fragrant essence of the perfume into a soap bar to provide one a truly long-lasting scent.

It was a delight to see the traditional Maya Ali representing the white variant. Moving away from her iconic look, Maya looked like a pure beauty dressed in white. Representing her fragrance, Elegant Gardenia, Maya sparkled in a white dress and shiny gems which complimented her as she strode like a royal. Maya says nobody would remember how bright her diamonds shone but would remember her expressions; which are as strong as the fragrance of Gardenia which stays with your skin after a shower with Lux.

Posted in Beauty, Fashion, General

LUX Pink Magnolia !

Imagine stepping into your bathroom and having it turn into a blooming garden filled with exotic flowers you’ve never seen before. What if it was true? The three premium Lux soap bars bring to you enticing fragrances with a dash of alluring smells appeasing your senses hence spreading the feeling of calmness, freshness and beauty all over your body.The three Lux variants are represented by: MawraHocane for the Pink Charming Magnolia, Mahira Khan for the Red Hypnotic Roseand Maya Ali for the White Elegant Gardenia. This blog will be covering the benefits of the Pink Charming Magnolia that is represented by MawraHocane.

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Charming Magnolia, the pink variant of Lux is made from the flower Magnolia. With more than 200 different species prominently found in the gardens of France, the flower is also known as French Magnolia and is found in the soft shades of pink. With touches of exotic Kashmir Wood notes and the sweet florally of Magnolia, this is an elegant yet powerful fragrance. It represents luxury, prestige and addiction. The scent smells lemony and citrus like. Fragrance aside, the hardy nature of the shrubs and trees on which these flowers grow have allowed it to survive and thrive in harsh conditions over so much evolutionary time, and it has developed a unique nutrient and organic compound composition over that time as well, representing potentially powerful health benefits for humans. Apart from giving your skin the perfect glow and texture, this variant helps deal with skin allergies.

Representing Charming Magnolia, the pink variant of Lux, Mawra does the fragrance justice by looking like a blooming flower herself with her perfect glowing skin and luscious brown locks flowing down her shoulders. She talks about how the audience would not remember what she wore but would remember her smile and there is no doubt that anybody can forget that.

Posted in Beauty, Fashion

Haroon Shariff: Jewellery for Every Woman

Jewellery making is an art that not everybody can do it. When it comes to designer jewellery you see so many variety and shops out there but what makes you stand out amongst others is your unique designs and quality of work. one such jewellery designer is Haroon Shariff Jewellers.

Recently opened in Emporium mall, Haroon Shariff jewellers in a very short period of time has become a trend setter when it comes to designer jewellery. One gets to see the immense details and design creativity in each and every single item. Not only this when it comes to price and quality Haroon Shariff jewellers is the best value for your money.

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Offering a wide variety of products from engagement rings to wedding sets to items Haroon Shariff has it all. In addition to their existing collection if you are on the lookout for some really amazing jewellery wear then their  latest wedlock collection has a charm of its own. Offering trendy and stylish unique designs the recent Wedlock Collection is to die for and will make you buy it the moment your eyes falls on it.

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So if you are about to get engaged, or married and looking for perfect jewellery wear Haroon Shariff is the place to be.

Posted in Corporate Events and Media Launches, Food

Fiesta Cubana 17: Bringing Cuban Culture to Life

When it comes to celebrating cultures and traditions, Hahoo Group has always been on the forefront, To celebrate the rich diversity of the Cuban culture, the Hashoo Group – Hospitality Division in collaboration with Pearl Continental Lahore hosted a Cuban Food Festival in collaboration with the Embassy of Cuba. The 3 day festival was held in  Marco Polo on 24th& 25th October 2017 and a grand Launch event on 23rd October.

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Sponsored by the Turkish Airlines, the first-of-its kind festival kicked off with a bang with a grand launch on Monday, October 23rd at the Pearl Continental Lahore, attracting food enthusiasts from the city. The  event was attended by foodies, corporates, socialiites and whoose who of Lahore.

Reflective of the vibrant Cuban culture, the food festival offered a slice of Cuban cuisine that combined traditional flavours with a unique flair.

Guest Chef Gioelkis Sosa Hernandez from Cuba and the Executive Chef of PCHL Chef Jayaweera, along with their teams,offered mouth watering delights from the exquisite cuisine and extended warm hospitality from Havana to Marco Polo leading restaurant of the hotel. The mouth-watering delicacies that were served at the festival included chicken fricassee, breaded shrimp, crevettes, enchilada lobster, steak in casserole to name a few. To make the menu exciting and give unique flavours, only the finest and freshest ingredients were used to create an exotic menu that combined healthy eating with tasty flavours, bringing native ingredients to serve the most authentic dishes to alllovers of the unique Cuban cuisine.

In addition to this a Cuban performance troupe enthraled guests with the rhythms of Havana and cultural dance performances that made the crowd enchant and rock the dance floor.

A visit to such a festival is incomplete without garnering knowledge about the world-famous Cuban cigars. For this reason, guests had an opportunity to learn about the Cuban cigar at a special cigar-rolling ceremony.