Posted in Beauty, Fashion, General

White Elegant Gardenia

The three Lux variants are represented by: Maya Ali for the White Elegant Gardenia, Mahira Khan for the Red Hypnotic Roseand MawraHocane for the Pink Charming Magnolia. This blog will be covering the benefits of the White Elegant Gardenia that is represented by Maya Ali.

Symbolizing love, harmony and grace, Elegant Gardenia, the white variant of Lux comes from the flower Gardenia. The plant is a beautiful decorative shrub with fragrant white flowers. The enchanting notes of Japanese Gardenia with the warmth and depth of Cedar Wood Oil is a captivating fragrance. Found in the far east, mainly India and China, Elegant Gardenia is a classic version of the namesake flower which is a perennial favourite especially in the summer. With its sweet smell, the flower is seductive and irresistible and the heady fragrance is enhanced with violet and freesia. The cultural association of Gardenia with upper class French man, as a corset to their attire, was to symbolize prestige. Lux’s connection with the fragrance is also to provide one a royal premium experience by capturing the fragrant essence of the perfume into a soap bar to provide one a truly long-lasting scent.

It was a delight to see the traditional Maya Ali representing the white variant. Moving away from her iconic look, Maya looked like a pure beauty dressed in white. Representing her fragrance, Elegant Gardenia, Maya sparkled in a white dress and shiny gems which complimented her as she strode like a royal. Maya says nobody would remember how bright her diamonds shone but would remember her expressions; which are as strong as the fragrance of Gardenia which stays with your skin after a shower with Lux.

Posted in Beauty, Fashion, General

LUX Pink Magnolia !

Imagine stepping into your bathroom and having it turn into a blooming garden filled with exotic flowers you’ve never seen before. What if it was true? The three premium Lux soap bars bring to you enticing fragrances with a dash of alluring smells appeasing your senses hence spreading the feeling of calmness, freshness and beauty all over your body.The three Lux variants are represented by: MawraHocane for the Pink Charming Magnolia, Mahira Khan for the Red Hypnotic Roseand Maya Ali for the White Elegant Gardenia. This blog will be covering the benefits of the Pink Charming Magnolia that is represented by MawraHocane.

photography | films | photobooth

Charming Magnolia, the pink variant of Lux is made from the flower Magnolia. With more than 200 different species prominently found in the gardens of France, the flower is also known as French Magnolia and is found in the soft shades of pink. With touches of exotic Kashmir Wood notes and the sweet florally of Magnolia, this is an elegant yet powerful fragrance. It represents luxury, prestige and addiction. The scent smells lemony and citrus like. Fragrance aside, the hardy nature of the shrubs and trees on which these flowers grow have allowed it to survive and thrive in harsh conditions over so much evolutionary time, and it has developed a unique nutrient and organic compound composition over that time as well, representing potentially powerful health benefits for humans. Apart from giving your skin the perfect glow and texture, this variant helps deal with skin allergies.

Representing Charming Magnolia, the pink variant of Lux, Mawra does the fragrance justice by looking like a blooming flower herself with her perfect glowing skin and luscious brown locks flowing down her shoulders. She talks about how the audience would not remember what she wore but would remember her smile and there is no doubt that anybody can forget that.

Posted in Beauty, Fashion

Haroon Shariff: Jewellery for Every Woman

Jewellery making is an art that not everybody can do it. When it comes to designer jewellery you see so many variety and shops out there but what makes you stand out amongst others is your unique designs and quality of work. one such jewellery designer is Haroon Shariff Jewellers.

Recently opened in Emporium mall, Haroon Shariff jewellers in a very short period of time has become a trend setter when it comes to designer jewellery. One gets to see the immense details and design creativity in each and every single item. Not only this when it comes to price and quality Haroon Shariff jewellers is the best value for your money.


Offering a wide variety of products from engagement rings to wedding sets to items Haroon Shariff has it all. In addition to their existing collection if you are on the lookout for some really amazing jewellery wear then their  latest wedlock collection has a charm of its own. Offering trendy and stylish unique designs the recent Wedlock Collection is to die for and will make you buy it the moment your eyes falls on it.


So if you are about to get engaged, or married and looking for perfect jewellery wear Haroon Shariff is the place to be.

Posted in Beauty, Corporate Events and Media Launches, General

SunsilkConditioners Smooth Hairs Meet n Greet.

KARACHI: Sunsilk, the global hair care brand recently introduced a range of glossy conditioners to nourish all hair types and to give the consumer a best in class hair wash experience. Conditioners are known to nourish and protect, style and smoothen frizzy, unruly hair and the Sunsilk Conditioner range focuses on highlighting the many benefits of silky smooth hair.

photography | films | photobooth

The main purpose of this is the need to condition unruly hair and therefore conditioners need to be used in conjunction with shampoo.Therefore Sunsilk recent campaign #shampooaloneisnotenough was launched with a fun event held at the recently opened, luxury boutique salon, Bellagio by Sadaf on Saturday, September 9th. Prominent media members including stylists, fashion bloggers and other key influencers attended this event.

The charismatic, Anoushey Ashraf hosted the event, keeping the audience’s energy alive throughout. The event started off with an informative session on the functionality of Sunsilk Conditioners conducted by Muhammad Zaheer, the R&D Expert at Unilever who explained the technology of conditioners and how they work on hair to nourish and moisturize them which makes them smoother and healthier.

photography | films | photobooth

This was followed by a live demonstration by Sadaf, the talented owner of the Bellagio Salon, who skillfully worked on various models’ hair using the Sunsilk Conditioners to create magnificent before and after looks. An interactive hair talk then took place by a panel of highly experienced hair stylists.Amongst the panel were;PalwashaYosuf, a freelance stylist who has also styled celebrities for films and commercials, Tehmina Ali, hairstylist and colour technician with over eight years of experience in the hair styling industry, Shazdeh Ali, trained from Toni & Guy London who has worked closely with the Fashion guru Tariq Amin for the last nine years, Nida Khan who has worked with Tariq Amin for 9 years and Sanaa Awan from the Hina Y Salon. These renowned professionals offered hair styling tips and techniques that kept the audience informed and engaged.

photography | films | photobooth

While everybody was educated about the do’s and don’ts, a series of hair solutions were offered to the audience. The final engaging activity was called Smoothest Hairstyle where the audience styled salon girls who usually style them. This was an interesting experience for the participants since it gave them a chance to express themselves working with some of the best hair experts of the city.

photography | films | photobooth

According to the celebrity host Anoushay Ashraf “The event was fun, exciting and informative at the same time. Not only did she enjoy hosting it but was also thoroughly enlightened about the critical use of Conditioners,”

The soiree was an enjoyable evening and was a success according to Rabia, Assistant Brand Manager of Sunsilk who said, “Through this event we tried to create awareness about hair care by informing consumers about how necessary it is to use a good conditioner. Hair is personal and important to everyone and I’m glad everyone had a wonderful time and left armed with increased hair care knowledge.”

All in all such engaging activities in my opinion should be held often as not only it creates real brand engagement but also generates real user experience which is beneficial for the brands, and thus kudos to Sunsilk for such a thaoughtful and engaging activity.

Posted in Beauty, Corporate Events and Media Launches

Hina Shah “Face of the Brand” Reveal By Beauty Hooked!

{Lahore August 31ST , 2016}:  Hina Shah of Hina Shah Makeup Lounge held an exclusive brand re-launch shoot at her salon. The face Reveal and Behind the Scenes shoot was done in collaboration with the pioneers of Beauty Marketing in Pakistan, Beauty Hooked.

The Face behind Hina Shah Launch was done with the gorgeous and Heartthrob Model Sana Sarfaraz. The idea behind the shoot was to relaunch Hina Shah, and showcase her versatile and unique makeup artistry fit for every occasion from Get Togethers to a bridal.

The shoot was held at Hina Shah Makeup Lounge in a small exclusive event with people from the media fraternity. The relaunch Concept, Execution and Organization was done by Beauty Hooked , with PR handled by their PR partners Transmedia Digital Solutions.

hina 1

Talking to the Media Sana Sarfaraz on sharing her experience about the makeover said that “Having done my makeover from Hina Shah has been the best makeup experience so far. Occasions like weddings are a special day in a girl’s life and Hina Shah knows exactly how to make that day special by making the bride look just the way one wants to for such auspicious occasion”

Hina 3

About Hina Shah:

Hina Shah is an experienced and talented makeup artist who has graduated from the London College of Fashion and has also done makeup for London Fashion weeks many times. She chose this field as she feels that for any girl in the world her wedding day is the most important day of her life and every girl must look her best on that special day. With the use of mesmerizing colors, and the perfect aesthetic sense, she creates brides that are beyond beautiful with each bride having an individual feel and a look that she has always dreamed of.

About Beauty Hooked:

Beauty Hooked is a beauty Marketing company, with the vision to bring women the “Best in Beauty”. The company is the brain child of two founders, Sahr Said, and Sidra Talha.  Sahr Said is the CEO of Beauty Hooked and an MBA from Cornell University in the U.S. BeautyHooked introduces new ways for Makeup artists and beauty product companies to promote themselves and their brands better. We envision, create and organize new, creative and unique ways to present beauty companies to a very targeted beauty conscious audience both online and offline, with the goal to provide content and information to consumers that helps them look & feel great.

From a beauty consumers perspective, services all beauty needs, be it booking a beauty appointment, providing credible salon and product reviews, bringing fourth expert beauty advise or organizing trailblazing beauty events, Beauty Hooked has it all covered.

About Transmedia:

Transmedia is a team of enterprising Public Relations service providers, Social Media Managers and Event Planners. Our team plans, executes and monitors results of social and digital media campaigns and PR events. It is a one-stop solution for all your image building campaigns, strategizing, public relations needs, copywriting, delivery and  thorough execution. We adopt a strategic approach to helping clients meet their varying business goals.

Posted in Arts & Entertainment, Beauty, Corporate Events and Media Launches

Launch of Sana Butt Beauty Bar and Spa

Lahore June 24th 2016: Beauty has no boundaries, infact its how you perceive it and that was the idea behind the recently Launched SB Beauty Bar and Spa. The Saloon Launch that took place in Lahore on 24th June was an exclusive invite only event where the guests especially ladies were pampered and made to beleive that you are beautiful.

Situated in the heart of Lahore, at Main Gulberg SB Beauty Bar and Spa is a one stop saloon for all your beauty needs. From Manicure to pedicure, facial to haircut to styling and makeup SB Beauty Bar has it all. Talking to the media Sana Butt the girl behind the Beauty Saloon said that “every girl wants to look beautiful and here at SB Beauty Bar and Spa we believe that every girl is beautiful. The saloon is my dream and im finally excited that it has happened”

Sana 1

The event was an exclusive invite only event where people from fashion and media fraternity graced the occasion with their presence. Amongst the few were Erum Khan Designer, Hinna Butt, Amna Zain, Natty, Bubloo and friends were present to support Sana Butt on her fabulous venture. The PR was done by none other than the PR Maestro Aamir Mazhar and Rima Farid of Savy Pr  in collaboration with Ali Chaudhry of Lattitude CRS.

All in all it was a lively evening where ladies were pampered with free services and everyone had a great time. So Ladies if you are thinking of getting yourself look good then SB Beauty Bar and Spa is the place to be.

Sana 5

Posted in Beauty, Corporate Events and Media Launches, Fashion

Masarrat Misbah Makeup completes one successful year in the industry

[Lahore: 26th April, 2016]: Pakistan’s first Halal Certified Makeup brand Masarrat Misbah Makeup completes one successful year in the industry.

With over 35 years of experience in the beauty industry, Masarrat Misbah decided to take her experience, knowledge and learning to the next level and in 2015 launched her very own cosmetics brand, Masarrat Misbah Makeup, which is Pakistan’s first halal certified makeup brand.

In honor of completing one year in the industry, Masarrat Misbah hosted a lunch in Lahore at Nishat Hotel which was attended by well-known film actress Reema Khan, TV hosts Ayesha Sana, Amna Kardar and Sophie Anjam, models Rachal Gill, Cybil Chaudhry and Alizeh Waqar, designers Nickie Nina and Hajra Hayat, makeup artist Asma Mumtaz and Nina G and prominent Lahore socialites including Naz Mansha and Shazia Deen,

MM Makeup, does not only serve as the best suited, perfect match solution for local complexion and skin types but is also made from 100 percent halal ingredients. Knowing her, it is no surprise that she made no compromise on quality and the products are manufactured in Turkey adhering to the highest standards of quality.

On the completion of their first year, makeup maestro Masarrat Misbah shares “I am very delighted to celebrate one year of MM Makeup and looking forward to see more years of success, with the love and support of our beloved customers.”

makeup 3

“Every woman is born beautiful and has a right to look and feel gorgeous. A few strokes of the right makeup can make any face light up.” Misbah further added.

Masarrat Misbah Makeup is available nationwide and online on

About MM Makeup:

MM Makeup is the first Halal Certified Makeup brand to launch in Pakistan, not using any non-permissible animal substances or intoxicants in the entire product range.

For more information visit: