Posted in Corporate Events and Media Launches, Fashion

Popular Style Launches its 6th Outlet with a Bang !

Popular Style, a fashion brand of Popular Group of Industries, one of the leading retailers in Pakistan launched their sixth outlet at Atrium Mall Karachi on 17th February.

The star-studded event was attended by Who’s who of the fashion industry, including socialites, media personalities and celebrities like Faysal Quraishi, Shahzad Shaikh, Aijaz Aslam, Fiza Shoaib and many more.

The guests and journalists were given an exclusive tour of the store and the evening proceeded with a flash mob, which left the whole crowd in awe.

Shahzad Shaikh 3

The event was then taken forward and presided by Mr Sardar Yasin Malik who gave a brief introduction of the brand to the crowd. The inauguration of the store was then done by the chief guest of the evening, chairman Popular group of Industries, Mr Malik Imammudeen Shoqeen, and the guest of honor was managing director Popular Group of Industries, Mr Shahbaz Ali Malik.

Renowned actor Faysal Quraishi said that I would like to congratulate the team of Popular style for the brand success and successful launch. The collection is truly amazing and everyone must come and have a look at it.

Faysal Quraishi 3

Speaking on the occasion, Mr Sardar Yasin Malik said, “We are very excited to launch the sixth flagship store of Popular style at such a convenient location. Our new store will provide patrons with the complete range of Popular style products at the same high quality that they’ve come to expect from us,” he said.

IBoiUUkqzgay5lO3dj5vfItBbJWE8y9fj445GqDkFFo 6

The event management and PR was handled by The Digital Mill.

Posted in Arts & Entertainment, Corporate Events and Media Launches, Sports

COCA-COLA TO BRING HISTORIC FIFA WORLD CUP TROPHY TO PAKISTAN

Lahore, January 11, 2018: Coca-Cola will be bringing the FIFA World Cup Original Trophy to Lahore, Pakistan on February 3, 2018 creating a historic occasion giving Pakistani fans the chance to experience football’s most coveted prize.

The FIFA World Cup™ Trophy Tourby Coca-Cola will give millions of people around the world the opportunity to get ready to taste the feeling of the world’s largest, most anticipated sporting event – the 2018 FIFA World Cup™. In hosting this momentous, international tour, Coca-Colaand FIFA invite fans to get up close and personal with the same trophy that is presented by FIFA to the winning country of the FIFA World Cup™.This will be a once-in-a-lifetime opportunity for thousands of fans to see the most iconic symbol in football and share their passion for the game.

Rizwan U. Khan, General Manager of Coca-Cola Pakistan & Afghanistan remarked that the FIFA World Cup™ Trophy’s visit to Pakistan – a historicfirst for the country – is a proud moment not only for football fans but for the entire country, as it promotes a softer image of the nation on the global stage. “Pakistan has millions of footballenthusiasts and we are extremely excited that Pakistan is able to be a part of the Trophy Tour this year. Coca-Cola has always been the pioneer in taking initiatives that resonate deeply with the youth and support their development. Be it music, education, environment or sport, Coca-Cola firmly believes in the power of the young generation in the country.Football is not only an emerging sport in Pakistan but also fast becoming a key platform of self-expression for the youthconnecting them beyond social and cultural boundaries.”

The FIFA World Cup™ Trophy Tourby Coca-Cola kicked off in September 2017 in Russia and will visit more than 50 countries across six continents, travelling 126,000 kilometers in the nine months leading up to the 2018 FIFA World Cup™. Within Russia, the FIFA World Cup™ Trophy Tourby Coca-Cola will visit 25 cities – the longest host country tour in history.

A delegation of sixteen Pakistanis, including representatives from media, The Coca-Cola Company and Pakistan National Football Team, will join the Tour in Chiang Mai, Thailand to receive the FIFA World Cup™ Trophy and bring it to Lahore, Pakistan. The Trophy will remain in Pakistan for one day and will be unveiled for a viewing experience to the media and thousands of Football fans at the Coke Fest in Lahore.

Zainab Abbas

For Pakistani football devotees, the visit of the FIFA World Cup™ Trophy is just the beginning. Following this historic event, Coca-Cola Pakistan will undertake a series of initiatives across the country to promote and celebrate the fans’ love for Football. In addition to the Trophy Tour, Coca-Cola will roll out a consumer promotion offering the fans a chance to attend the FIFA World Cup in Russia including a unique opportunity to represent Pakistan at the Coin Toss ceremony in one of the matches.

The FIFA World Cup™ Trophy Tour by Coca-Cola is an extraordinary opportunity for people to take in a piece of football history and share with each other their passion for the sport. The emotions of seeing the FIFA World Cup Original Trophy will stay in football fans’ memory for a long time.

For the latest updates from the FIFA World Cup™ Trophy Tour by Coca-Cola including upcoming tour destinations and dates, exclusive interviews, photos and videos, visit the official websitewww.fifa.com/trophytour, the official Facebook page www.facebook.com/trophytourand the official Instagram page at https://www.instagram.com/trophytour/.

The Coca-Cola Company has had a long-standing relationship with FIFA since 1976 and has been an official sponsor of the FIFA World Cup™ since 1978. Coca-Cola has had stadium advertising at every FIFA World Cup™ since 1950 and is a long-time supporter of football at all levels. This is the fourth time that Coca-Cola and FIFA have come together to bring the Trophy Tour to the world.

Posted in Corporate Events and Media Launches, Food

Fiesta Cubana 17: Bringing Cuban Culture to Life

When it comes to celebrating cultures and traditions, Hahoo Group has always been on the forefront, To celebrate the rich diversity of the Cuban culture, the Hashoo Group – Hospitality Division in collaboration with Pearl Continental Lahore hosted a Cuban Food Festival in collaboration with the Embassy of Cuba. The 3 day festival was held in  Marco Polo on 24th& 25th October 2017 and a grand Launch event on 23rd October.

IMG_5299

Sponsored by the Turkish Airlines, the first-of-its kind festival kicked off with a bang with a grand launch on Monday, October 23rd at the Pearl Continental Lahore, attracting food enthusiasts from the city. The  event was attended by foodies, corporates, socialiites and whoose who of Lahore.

Reflective of the vibrant Cuban culture, the food festival offered a slice of Cuban cuisine that combined traditional flavours with a unique flair.

Guest Chef Gioelkis Sosa Hernandez from Cuba and the Executive Chef of PCHL Chef Jayaweera, along with their teams,offered mouth watering delights from the exquisite cuisine and extended warm hospitality from Havana to Marco Polo leading restaurant of the hotel. The mouth-watering delicacies that were served at the festival included chicken fricassee, breaded shrimp, crevettes, enchilada lobster, steak in casserole to name a few. To make the menu exciting and give unique flavours, only the finest and freshest ingredients were used to create an exotic menu that combined healthy eating with tasty flavours, bringing native ingredients to serve the most authentic dishes to alllovers of the unique Cuban cuisine.

In addition to this a Cuban performance troupe enthraled guests with the rhythms of Havana and cultural dance performances that made the crowd enchant and rock the dance floor.

A visit to such a festival is incomplete without garnering knowledge about the world-famous Cuban cigars. For this reason, guests had an opportunity to learn about the Cuban cigar at a special cigar-rolling ceremony.

 

Posted in Corporate Events and Media Launches, Food, General

Grow Healthy Pakistan A Great Innitiative

On October 12th, 2017 Tetra Pak in collaboration with the Pakistan Dairy Association and the Grow Healthy Pakistan initiative hosted a blogger’s meet up in Lahore.

The objective of the event was to work towards removing misperceptions wrongly associated with the milk in Tetra Pak packaging, by educating the public about UHT milk processing and packaging technology is designed to keep milk safe without the need for any preservatives to be added.

All members of the Pakistan Dairy Association, take great care to ensure the quality standards of their milk. They have modern labs with broad testing capabilities and experts to continuously check milk quality from the point of collection to the point of sale. Packaged milk is fully traceable and it’s quality can be verified at any time by regulatory authorities as is now being done by the PFA on a regular basis.

_MG_9256

In comparison, loose milk undergoes none or very few testing procedures and in most cases the milk cannot be traced to the producer. Many people are also not aware that the common practice of boiling loose milk over several minutes at home to kill the bacteria, most nutrients are destroyed which compromises the health benefits of milk. Since long life milk has already gone through a controlled boiling process, there is no need to do this, so this milk is very safe and most healthy.

_MG_9298

For the last 50 years, Long Life Milk (UHT) has become a regular staple in families’ homes across the world and can be termed as the most innovative technology used in liquid food process. Today the majority of milk consumed in countries such France, Spain, Italy, Turkey, Brazil and China among others is Long Life (UHT) milk.

Posted in Beauty, Corporate Events and Media Launches, General

SunsilkConditioners Smooth Hairs Meet n Greet.

KARACHI: Sunsilk, the global hair care brand recently introduced a range of glossy conditioners to nourish all hair types and to give the consumer a best in class hair wash experience. Conditioners are known to nourish and protect, style and smoothen frizzy, unruly hair and the Sunsilk Conditioner range focuses on highlighting the many benefits of silky smooth hair.

O'Shoot
photography | films | photobooth

The main purpose of this is the need to condition unruly hair and therefore conditioners need to be used in conjunction with shampoo.Therefore Sunsilk recent campaign #shampooaloneisnotenough was launched with a fun event held at the recently opened, luxury boutique salon, Bellagio by Sadaf on Saturday, September 9th. Prominent media members including stylists, fashion bloggers and other key influencers attended this event.

The charismatic, Anoushey Ashraf hosted the event, keeping the audience’s energy alive throughout. The event started off with an informative session on the functionality of Sunsilk Conditioners conducted by Muhammad Zaheer, the R&D Expert at Unilever who explained the technology of conditioners and how they work on hair to nourish and moisturize them which makes them smoother and healthier.

O'Shoot
photography | films | photobooth

This was followed by a live demonstration by Sadaf, the talented owner of the Bellagio Salon, who skillfully worked on various models’ hair using the Sunsilk Conditioners to create magnificent before and after looks. An interactive hair talk then took place by a panel of highly experienced hair stylists.Amongst the panel were;PalwashaYosuf, a freelance stylist who has also styled celebrities for films and commercials, Tehmina Ali, hairstylist and colour technician with over eight years of experience in the hair styling industry, Shazdeh Ali, trained from Toni & Guy London who has worked closely with the Fashion guru Tariq Amin for the last nine years, Nida Khan who has worked with Tariq Amin for 9 years and Sanaa Awan from the Hina Y Salon. These renowned professionals offered hair styling tips and techniques that kept the audience informed and engaged.

O'Shoot
photography | films | photobooth

While everybody was educated about the do’s and don’ts, a series of hair solutions were offered to the audience. The final engaging activity was called Smoothest Hairstyle where the audience styled salon girls who usually style them. This was an interesting experience for the participants since it gave them a chance to express themselves working with some of the best hair experts of the city.

O'Shoot
photography | films | photobooth

According to the celebrity host Anoushay Ashraf “The event was fun, exciting and informative at the same time. Not only did she enjoy hosting it but was also thoroughly enlightened about the critical use of Conditioners,”

The soiree was an enjoyable evening and was a success according to Rabia, Assistant Brand Manager of Sunsilk who said, “Through this event we tried to create awareness about hair care by informing consumers about how necessary it is to use a good conditioner. Hair is personal and important to everyone and I’m glad everyone had a wonderful time and left armed with increased hair care knowledge.”

All in all such engaging activities in my opinion should be held often as not only it creates real brand engagement but also generates real user experience which is beneficial for the brands, and thus kudos to Sunsilk for such a thaoughtful and engaging activity.

Posted in Corporate Events and Media Launches, General

Karachi Literature Festival Goes to London

London, 20 May: Celebrating contemporary Pakistan and its rich history and culture in the context of the 70th anniversary of the country’s foundation, the Karachi Literature Festival (KLF) held at the Royal Festival Hall of the Southbank Centre, as a part of their annual festival Alchemy, was a resounding success. Dubbed as Pakistan’s biggest literary event, the KLF brought together writers, scholars, and artists from diverse backgrounds, creative traditions, and academic disciplines to showcase contemporary Pakistani literature and writers. Produced by Oxford University Press (OUP) Pakistan, KLF was organized in collaboration with the Southbank Centre, Bloomsbury Pakistan (a research collective based in London), and Rukhsana Ahmed.

The audiences at the KLF were treated to a medley of around 20 parallel sessions encompassing talks, panel discussions, poetry readings, mushaira, and performances. A stellar cast of around 70 leading Pakistani-origin and international writers, scholars, critics, journalists, and artists participated in stimulating sessions covering a broad range of themes, ideas, and subjects pertaining to Pakistan’s literature, arts, and culture. A separate strand for children which included an immersive theatre piece by Jungly Jadoogars; an animated film by the artist Fauzia Minallah; storytelling by the children’s author, Shahbano Bilgrami; and sing-along songs by the veteran Pakistani musician, Khaled Anam, were also a part of the festival.

KLF London started off with the renowned novelist and journalist, Mohammed Hanif’s keynote address giving unique insights into Pakistan’s history, hopes, and dilemmas. Earlier, at the festival opening, Ameena Saiyid, KLF and Islamabad Literature Festival Founder and Director, Asif Farrukhi, KLF and Islamabad Literature Festival Founder, and Adrian Mellor, Managing Director, Asia Education, OUP, welcomed the guests and speakers. Pakistan’s High Commissioner to UK, Syed Ibn Abbas also spoke on the occasion.

Some of the sessions held early on in the day included ‘Transphobia and Misogyny’, a discussion on legislations around transgenders and women in Pakistan; ‘Reluctant Returners: Migrants, Refugees and Memories of the Homeland’ in which Kamila Shamsie, Qaisra Shahraz, and Mirza Waheed explored characters and fictions inspired by exile and displacement; and ‘Pakistani Renaissance? The Best in Cinema, Reportage, Theatre and Fashion’ with the television actor Atiqa Odho, filmmaker Faris Kermani, designer Maheen Khan, and journalist Cyril Almeida as speakers.

Taimur Rahman, Moni Mohsin, and H. M. Naqvi weighed up the challenge of portraying Pakistan’s gender and class divide in the session ‘Blaming the Elite: Class, Greed, and Gender in Contemporary Pakistan’. Educationists, entrepreneurs, and experts including Farid Panjwani, Ahmereen Reza, Mona Kasuri, and Ameena Saiyid were part of a stimulating panel discussion titled ‘Madrassas and Montessoris: Are Private Schools Keeping Madrassas at Bay?’ moderated by Nigham Shahid.

In a panel discussion titled ‘Against All Odds: The Price of Prosperity in Pakistan Today’ held later in the day, Shuja Nawaz, Maleeha Lodhi, Ishrat Husain, and Victoria Schofield analyzed geopolitical and internal challenges facing Pakistan. In the session ‘Urdu ki Zid Mai: At Loggerheads: Urdu vs English vs Regional Languages’ Basir Kazmi, Ishrat Afreen, and Harris Khalique, and Asif Farrukhi discussed if Urdu in Pakistan is under threat from English or the regional languages.

The evening sessions comprised thought-provoking discourses on ‘Good Muslim, Bad Muslim: Diaspora Pakistanis Caught in Post Brexit Hate-Storm’, with Ziauddin Sardar, Farooq Bajwa, and Iftikhar Malik debating the challenges faced by Pakistani diaspora in Europe; ‘Karachi: City of Lights and Gangs’ with Laurent Gayer, Nichola Khan, Mohammed Hanif, Sobia Ahmad Kaker, Omar Shahid Hamid, and Kamran Asdar Ali talking about the battle for Karachi and its resilience despite political conflicts; and ‘Tweeting for Social Change: How Social Media is Influencing the Political Scene’ in which Huma Yusuf,  Umber Khairi, and Umair Javed discussed the impact of social media on Pakistan’s political scene.

The highlight of the festival was the ‘Satrangi Mushaira’, which was an open mic session for Pakistan’s regional language poets to recite their latest offerings. Another session ‘In Their Own Words: Writers and Poets from Pakistan’, moderated by Muneeza Shamsie, featured poetry and prose readings by writers of Pakistani origin including Imtiaz Dharker, Aamer Hussein, and Zaffar Kunial. In ‘Partition Stories’ Nimra Bucha, Vayu Naidu, Shayma Saiyid, Amrit Kaur Lohia, and Sarah Ansari presented a medley of readings, film clips, recitals, dance and poetry about the Partition of India.

The evening came to a close by a kathak dance performance by Shayma Saiyid and a music concert by Khumariyaan, a Peshawar-based music band known for their fusion brand of Pashtun folk music.

Sponsorship support to the KLF London was provided by Bestway, Arts Council England, Third World Quarterly magazine, Salt n Pepper restaurant, High Commission of Pakistan in London, South Asia Institute of the University of Texas at Austin, and The Pakistan Society.

 

Posted in Arts & Entertainment, Celeb Talk, Corporate Events and Media Launches, Fashion

Q Mobile Bridal Couture Week 2017 Styled by Sweet Touch!

Karachi March (31, 1, 2,) 2017: Pakistan’s premier entertainment network, HUM Network Limited in collaboration with QMobile, Pakistan’s leading Smartphone Company, rolled out the red carpet of the country’s biggest and most awaited bridal fashion extravaganza, QMobile HUM Bridal Couture Week 2017 Styled by Sweet Touch. It showcased the latest and the best of Pakistani bridal trends by leading and burgeoning fashion designers on the catwalk and was choreographed by former supermodel Vaneeza Ahmed.

The three day Bridal Extravaganza was attended by the whoose of the fashion and showbiz industry, bloggers and top notch Socialiites that added to the glitz and glamour of the event. The event was held at Pearl Continental Karachi and PR was done by Hum Network.

The three day Fashion show showcased various designers who presented their collection in a unique way and charmed the audience with it.

Day 1:

Day one of the bridal extravaganza kicked of with Amir Adnan’s amazing An Ode to Heritage, followed by Yasmin Zaman’s Jashan-e-Bahar, a celebration of spring. Rizwan Ahmed was the third to present his collection Sonehri on the runway which was followed by Impulse by Aisha Farid. Show 1 was concluded by Naushad Imdad’s Eminence III, a prequel of his previous collection showcased last year.

Day 1 Show 2 of QHBCW started with Zauq presented by Arsalan Iqbal, which was followed by QMobile Star – Gogi by Hassan Riaz. Day 1 of the three-day bridal extravaganza concluded on a high note with 1909 by the couture king, Hassan Shehryar Yasin.

gogi

QHBCW, famous for adding allure to the runway with an illustrious list of showstoppers, had an amazing line-up and power-packed performances on the first day; Raga Boys opened the show for Amir Adnan with a special performance while the stunning Anoushey Ashraf show-stopped for Yasmin Zaman. Actress Sara Khan and Agha Ali walked the ramp for Rizwan Ahmed’s collection while the gorgeous Aizah Khan, Danish Tehmoor, Zahid Ahmed, Noor Khan, Sami Khan, Sana Fakhir & QYT added grandeur to Aisha Farid’s Impulse. Naushad Imdad brought Yasir Shah and Raeed Khan to show-stop for the brand while Ali Kazmi walked the ramp for Arsalan Iqbal with a live qawwali performance by Hamza Akram & Team. Tehmina Khalid, Khalid Anam and Noor Bukhari walked the ramp for Gogi by Hassan Riaz while the charming Bilal Ashraf show-stopped for the incredible HSY.

HSY

Day 2:

After the exhilarating and flawless execution of Day 1 of QHBCW styled by Sweet Touch, Day 2 of the bridal extravaganza started with shimmering celebrities and socialites on the beautifully decorated red carpet, with lounges by different sponsors. Second day of the three-day extravaganza showcased the latest bridal trends by leading and burgeoning fashion designers and as always, QMobile HUM Bridal Couture Week styled by Sweet Touch left its audience stunned with its majestic stage, uniquely set for a one of kind fashion show.

Show one of QHBCW day 2 started with Amina Yasmeen by Mansoor Akram’s Bridal/Formal Couture ’17, followed by Ayesha & Usman Qamar’s Enchanted Garden, a collection that focused on flowery colours and a romantic mood. Faika Karim was the third to present her collection Noorie on the runway which was followed by Umsha by Uzma Babar’s Forever, a collection with an immaculate taste for modern artistry amalgamated into traditional intricacy to conclude show 1. Fahad Hussayn brought the much needed bridal drama to the ramp with his collection titled, Dara Shikoh Aur Sunehri Churail which was followed by QMobile Star Ahmed Sultan’s Kingdom of Alliums. Day 2 of three-day bridal extravaganza concluded with a special segment titled The Classic Red featuring all the critically acclaimed and established designers to showcase one exquisite outfit displaying in the colour, with a focus on depicting tradition, culture, love and vibrancy. Designers who showcased in this segment included Adnan Pardesy, Ali Xeeshan, Faraz Manan, Farah Talib Aziz, Karma, Maheen Taseer, Mehdi, Misha Lakhani, Sania Maskatiya, Shamaeel Ansari, Tena Durrani, Elan, Zaheer Abbas and Zara Shahjahan.

Ahmed Sultan

QMobile HUM Bridal Couture Week styled by Sweet Touch known for its stars hosted an amazing line up of showstoppers; the stunning Gia Ali and the beautiful Sanam Chaudhry walked the ramp for Mansoor Akram while Ghana Ali and the gorgeous Aizah Khan show-stopped for Faika Karim. Aima Baig performed for Umsha by Uzma Babar while Zhalay Sarhadi, Syra Sheroz, Mansha Pasha, Faris, Kent, and Osama show-stopped for the brand. Mehwish Hayat and Azfar Rehman added grandeur to Fahad Hussayn’s collection while the emerging singing sensation Asim Azher dazzled the audiences with his melodious voice in QMobile presents Classic Red segment.

Annus Abrar

Day 3:

QMobile HUM Bridal Couture Week 2017 styled by Sweet Touch, by HUM Network Limited in collaboration with QMobile, Pakistan’s leading Smartphone Company, concluded on a high note on Sunday, 2nd April, 2017 in Karachi. The final day of QHBCW 2017 attracted a huge number of celebrities, socialites and fashionistas. The audiences were treated to the beautiful aroma of fresh flowers and fun activities in the foyer area, where they captured the fun moments in the beautifully designed lounges. These were further treated by the change in décor of the ramp area.

The concluding day of QHBCW started with the designer duo Asifa & Nabeel’s A Roaring Melodrama. The collection brought dynamic pieces of oceanic waves fused with the fragile carnations on the ramp, followed by Annus Abrar’s Shehnaai. Emraan Rajput was the third to present his collection Chashme Shahi on the runway which was followed by Sana Abbas’ Noor to conclude show 1 of the final day. Show 2 of QHBCW started with the Nouvelle Mariée Vol II by the designer duo Nickie Nina, which was followed by Ahsan Menswear’s Samjhota. The 14th edition of QMobile HUM Bridal Couture Week styled by Sweet Touch was concluded by none other than the amazing Sonya Batla.

The concluding day of QHBCW had an amazing line-up and power-packed performances; the show started with a special QMobile light performance. Kubra Khan of Sang-e-Marmar fame and Shahzad Sheikh graced the ramp for Asifa & Nabeel whereas the beautiful Neelum Muneer show-stopped for Annus Abrar and Sonia Hussain show-stopped for Sana Abbas. Junaid Khan walked for Emraan Rajput and the beautiful Sumbul Iqbal show-stopped for Nickie Nina. The designer duo also paid tribute to the late Junaid Jamshed. Another scintillating QMobile light performance set the mood for the finale where the charismatic Humaima Malik walked the runway for Sonya Battla and Fuzon performed live to conclude the bridal extravaganza. Sonya Battla’s collection was dedicated to Dar ul Sukoon, a home for physically and mentally challenged children and adults and Sister Ruth thanked the designers and encouraged the audiences to come forward and support the good cause of providing food and shelter to the helpless.

arsalan iqbal

Jewellery partner for the 14th edition of QHBCW styled by Sweet Touch is Shafaq Habib and hair and makeup is by Nabila [N-Pro and N-Gents] with backstage management by Muneera & Aamir of Production 021. All public relations operations and media liaison is carried out by the in-house PR team of HUM Network Limited along with show production and execution by the special projects and events team at HUM Network Limited.

Sultana Siddiqui – President HUM Network Limited

I take pride in the fact that wonderful things are happening in Pakistan and what I had always visioned is being fulfilled today. One such field that is gaining impetus in our society is the fashion industry, and that is why I encourage fashion and its intricate thread work and designing through our fashion shows to open a window to the world. We have also given a platform to new designers to present their clothes, an opportunity that was otherwise not available to them. As the shows are seen globally their work, along with the established designers, gets known abroad. The aim of introducing new things at HUM Network carries foremost the purpose to give a positive image. With time our purpose is being fortified as the world is acknowledging the upcoming designers who are making a mark in the fashion world. This platform is getting respect internationally day by day.

At Hum TV we have always kept in mind that our country should be known for presenting art in a positive way. Our dramas are shown on Netflix and we are now making films which will also help in boosting the clothing industry and jewellery worn by the artists, abroad, thus uplifting the soft image of the country from our platform.

All in all QMobile Bridal Couture Week 2017 Styled by Sweet Touch was a grand endeavour and like always was able to set a trend when it comes to promoting Local Fashion.

Sana Abbas