Posted in Fashion, General

Ideas Man Presents MR Blue Spring Summer Collection

Every day a man looks in the mirror to brace himself for challenges ahead. The power of a good attire reinforces self confidence that helps him triumph through the day. The wardrobe of a well-dressed man speaks volumes about his personality and inspired by this, IDEAS MAN has launched its latest MR.BLUE Spring/Summer 2018 collection.

Mr Blue is a story about three friends, different by profession, united by passion “Music”. The Collection features a wide array of casual, formal and ethnic wear. The fabric has been designed intricately with 100% cotton to provide comfort yet style on the go. Mr. Blue giving a solution to all man daily wear problems and enabling them to keep up with fashion forward. The collection is now available at IDEAS by Gul Ahmed stores and online.

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To Launch its premium collection Ideas an held Grand launches of MRBlue in Karachi and Lahore which was attended by people from media fraternity, celebrities and bloggers. The Karachi Launch was held at Dolmen Mall Clifton and Lahore launch was held at Packages Mall. The event management and PR was done by Bill Mukhtar Events and PR.

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IDEAS MAN has been venturing in to redefining the norms and modes of men’s fashion in Pakistan. Hailing from the legacy of quality fabrics by its parent brand IDEAS by Gul Ahmed, it is becoming a brand of choice for men in the country.

Posted in Corporate Events and Media Launches, Fashion

Popular Style Launches its 6th Outlet with a Bang !

Popular Style, a fashion brand of Popular Group of Industries, one of the leading retailers in Pakistan launched their sixth outlet at Atrium Mall Karachi on 17th February.

The star-studded event was attended by Who’s who of the fashion industry, including socialites, media personalities and celebrities like Faysal Quraishi, Shahzad Shaikh, Aijaz Aslam, Fiza Shoaib and many more.

The guests and journalists were given an exclusive tour of the store and the evening proceeded with a flash mob, which left the whole crowd in awe.

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The event was then taken forward and presided by Mr Sardar Yasin Malik who gave a brief introduction of the brand to the crowd. The inauguration of the store was then done by the chief guest of the evening, chairman Popular group of Industries, Mr Malik Imammudeen Shoqeen, and the guest of honor was managing director Popular Group of Industries, Mr Shahbaz Ali Malik.

Renowned actor Faysal Quraishi said that I would like to congratulate the team of Popular style for the brand success and successful launch. The collection is truly amazing and everyone must come and have a look at it.

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Speaking on the occasion, Mr Sardar Yasin Malik said, “We are very excited to launch the sixth flagship store of Popular style at such a convenient location. Our new store will provide patrons with the complete range of Popular style products at the same high quality that they’ve come to expect from us,” he said.

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The event management and PR was handled by The Digital Mill.

Posted in Beauty, Fashion, General

White Elegant Gardenia

The three Lux variants are represented by: Maya Ali for the White Elegant Gardenia, Mahira Khan for the Red Hypnotic Roseand MawraHocane for the Pink Charming Magnolia. This blog will be covering the benefits of the White Elegant Gardenia that is represented by Maya Ali.

Symbolizing love, harmony and grace, Elegant Gardenia, the white variant of Lux comes from the flower Gardenia. The plant is a beautiful decorative shrub with fragrant white flowers. The enchanting notes of Japanese Gardenia with the warmth and depth of Cedar Wood Oil is a captivating fragrance. Found in the far east, mainly India and China, Elegant Gardenia is a classic version of the namesake flower which is a perennial favourite especially in the summer. With its sweet smell, the flower is seductive and irresistible and the heady fragrance is enhanced with violet and freesia. The cultural association of Gardenia with upper class French man, as a corset to their attire, was to symbolize prestige. Lux’s connection with the fragrance is also to provide one a royal premium experience by capturing the fragrant essence of the perfume into a soap bar to provide one a truly long-lasting scent.

It was a delight to see the traditional Maya Ali representing the white variant. Moving away from her iconic look, Maya looked like a pure beauty dressed in white. Representing her fragrance, Elegant Gardenia, Maya sparkled in a white dress and shiny gems which complimented her as she strode like a royal. Maya says nobody would remember how bright her diamonds shone but would remember her expressions; which are as strong as the fragrance of Gardenia which stays with your skin after a shower with Lux.

Posted in Beauty, Fashion, General

LUX Pink Magnolia !

Imagine stepping into your bathroom and having it turn into a blooming garden filled with exotic flowers you’ve never seen before. What if it was true? The three premium Lux soap bars bring to you enticing fragrances with a dash of alluring smells appeasing your senses hence spreading the feeling of calmness, freshness and beauty all over your body.The three Lux variants are represented by: MawraHocane for the Pink Charming Magnolia, Mahira Khan for the Red Hypnotic Roseand Maya Ali for the White Elegant Gardenia. This blog will be covering the benefits of the Pink Charming Magnolia that is represented by MawraHocane.

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Charming Magnolia, the pink variant of Lux is made from the flower Magnolia. With more than 200 different species prominently found in the gardens of France, the flower is also known as French Magnolia and is found in the soft shades of pink. With touches of exotic Kashmir Wood notes and the sweet florally of Magnolia, this is an elegant yet powerful fragrance. It represents luxury, prestige and addiction. The scent smells lemony and citrus like. Fragrance aside, the hardy nature of the shrubs and trees on which these flowers grow have allowed it to survive and thrive in harsh conditions over so much evolutionary time, and it has developed a unique nutrient and organic compound composition over that time as well, representing potentially powerful health benefits for humans. Apart from giving your skin the perfect glow and texture, this variant helps deal with skin allergies.

Representing Charming Magnolia, the pink variant of Lux, Mawra does the fragrance justice by looking like a blooming flower herself with her perfect glowing skin and luscious brown locks flowing down her shoulders. She talks about how the audience would not remember what she wore but would remember her smile and there is no doubt that anybody can forget that.

Posted in Beauty, Fashion

Haroon Shariff: Jewellery for Every Woman

Jewellery making is an art that not everybody can do it. When it comes to designer jewellery you see so many variety and shops out there but what makes you stand out amongst others is your unique designs and quality of work. one such jewellery designer is Haroon Shariff Jewellers.

Recently opened in Emporium mall, Haroon Shariff jewellers in a very short period of time has become a trend setter when it comes to designer jewellery. One gets to see the immense details and design creativity in each and every single item. Not only this when it comes to price and quality Haroon Shariff jewellers is the best value for your money.

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Offering a wide variety of products from engagement rings to wedding sets to items Haroon Shariff has it all. In addition to their existing collection if you are on the lookout for some really amazing jewellery wear then their  latest wedlock collection has a charm of its own. Offering trendy and stylish unique designs the recent Wedlock Collection is to die for and will make you buy it the moment your eyes falls on it.

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So if you are about to get engaged, or married and looking for perfect jewellery wear Haroon Shariff is the place to be.

Posted in Fashion, General

Saeed Anwar Banarsi: Setting New Trends in Men Fashion

Fashion as we all know it has always been associated with women wear. Latest trends tops, bags and accessories all are associated with women style and how well they carry it. However on special occasions such as Eid and Weddings Fashion holds a great importance for men who want to look trendy and stylish at the same time.

Every year during wedding season and Eid festivities we see latest trends and designs when it comes to Mens Kurtas. All being traditional classy and fashionable at the same time and its all about offeering unique designs and colour in being the best in the market. Saeed Anwar Banarsi is one such name and a recent addition to mens wear in Lahore.

Offering trendy classy designs and embroidered kurtas, Saeed Anwar Banarsi has within a short span of time established itself as a brand known for quality trendy kurtas. Be It Indian Style, Embroidered, or Sherwani Saeed Banarsi has it all .

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Talking about the quality For Me Quality is a top priority when it comes to Kurtas and no matter how good value for money you have or how classy the designs are if the quality isnt good you just dont feel comfortable wearing it.

Therefore this Eid I was gifted with a lovely Wash and Wear Kurta From Saeed Anwar Banarsi Plai Black Kurta perfect for formal dnner especially on occasions like Eid. The fitting was absolutely perfect and the quality and look was perfect for the Eid Dinner and appreciated by friends and family.

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So Guys if you are looking for good economical trendy Kurtas or a Perfect Sherwani for your Wedding then Saeed Anwar Banarsi is the place to be.

 

Posted in Fashion, General

Debenhams Collaborates with Akhuwat Foundation

Ramadhan is a month of Blessings and a month where people understand the sufferings of the needy who are deprived of basic necessities of life. Looking at the sufferings we see everyone from individual to companies to organizations do something inorder to bring about a change and help in some way to end the sufferings of the poor in the society.

One such example is of #Debenhams, which did something special for the people in need. Debenhams had teamed up with Akhuwat Foundation and Karachi Relief Trust to help the less fortunate in our society.

I hope you all were just as excited to see campaigns like give and take as I was. All we had to do was go to the Debenhams store with a bag of old clothes and donate them at the drop boxes placed inside the store and in return we got an amazing discount of 20% on all  full priced items. I shopped for the first time without feeling guilty. It felt great to be part of this great cause and help Debenhams bring about a social change after all charity does begin at home. Not Only did it bring about a feeling of accomplishment inside me but to all the shoppers who felt that they have a certain responsibility towards the society and this was the best way they could help.

I have made my contribution to the society, Have you?

All in all Debenhams in my opinion came up with a very creative idea to help bring about a social change and hope they continue to do so throughout so that there is a constant change and feeling of responsibility amongst the people.

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