Posted in Fashion, General

Ideas Man Presents MR Blue Spring Summer Collection

Every day a man looks in the mirror to brace himself for challenges ahead. The power of a good attire reinforces self confidence that helps him triumph through the day. The wardrobe of a well-dressed man speaks volumes about his personality and inspired by this, IDEAS MAN has launched its latest MR.BLUE Spring/Summer 2018 collection.

Mr Blue is a story about three friends, different by profession, united by passion “Music”. The Collection features a wide array of casual, formal and ethnic wear. The fabric has been designed intricately with 100% cotton to provide comfort yet style on the go. Mr. Blue giving a solution to all man daily wear problems and enabling them to keep up with fashion forward. The collection is now available at IDEAS by Gul Ahmed stores and online.

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To Launch its premium collection Ideas an held Grand launches of MRBlue in Karachi and Lahore which was attended by people from media fraternity, celebrities and bloggers. The Karachi Launch was held at Dolmen Mall Clifton and Lahore launch was held at Packages Mall. The event management and PR was done by Bill Mukhtar Events and PR.


IDEAS MAN has been venturing in to redefining the norms and modes of men’s fashion in Pakistan. Hailing from the legacy of quality fabrics by its parent brand IDEAS by Gul Ahmed, it is becoming a brand of choice for men in the country.

Posted in Corporate Events and Media Launches, Fashion

Popular Style Launches its 6th Outlet with a Bang !

Popular Style, a fashion brand of Popular Group of Industries, one of the leading retailers in Pakistan launched their sixth outlet at Atrium Mall Karachi on 17th February.

The star-studded event was attended by Who’s who of the fashion industry, including socialites, media personalities and celebrities like Faysal Quraishi, Shahzad Shaikh, Aijaz Aslam, Fiza Shoaib and many more.

The guests and journalists were given an exclusive tour of the store and the evening proceeded with a flash mob, which left the whole crowd in awe.

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The event was then taken forward and presided by Mr Sardar Yasin Malik who gave a brief introduction of the brand to the crowd. The inauguration of the store was then done by the chief guest of the evening, chairman Popular group of Industries, Mr Malik Imammudeen Shoqeen, and the guest of honor was managing director Popular Group of Industries, Mr Shahbaz Ali Malik.

Renowned actor Faysal Quraishi said that I would like to congratulate the team of Popular style for the brand success and successful launch. The collection is truly amazing and everyone must come and have a look at it.

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Speaking on the occasion, Mr Sardar Yasin Malik said, “We are very excited to launch the sixth flagship store of Popular style at such a convenient location. Our new store will provide patrons with the complete range of Popular style products at the same high quality that they’ve come to expect from us,” he said.

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The event management and PR was handled by The Digital Mill.

Posted in Beauty, Fashion, General

White Elegant Gardenia

The three Lux variants are represented by: Maya Ali for the White Elegant Gardenia, Mahira Khan for the Red Hypnotic Roseand MawraHocane for the Pink Charming Magnolia. This blog will be covering the benefits of the White Elegant Gardenia that is represented by Maya Ali.

Symbolizing love, harmony and grace, Elegant Gardenia, the white variant of Lux comes from the flower Gardenia. The plant is a beautiful decorative shrub with fragrant white flowers. The enchanting notes of Japanese Gardenia with the warmth and depth of Cedar Wood Oil is a captivating fragrance. Found in the far east, mainly India and China, Elegant Gardenia is a classic version of the namesake flower which is a perennial favourite especially in the summer. With its sweet smell, the flower is seductive and irresistible and the heady fragrance is enhanced with violet and freesia. The cultural association of Gardenia with upper class French man, as a corset to their attire, was to symbolize prestige. Lux’s connection with the fragrance is also to provide one a royal premium experience by capturing the fragrant essence of the perfume into a soap bar to provide one a truly long-lasting scent.

It was a delight to see the traditional Maya Ali representing the white variant. Moving away from her iconic look, Maya looked like a pure beauty dressed in white. Representing her fragrance, Elegant Gardenia, Maya sparkled in a white dress and shiny gems which complimented her as she strode like a royal. Maya says nobody would remember how bright her diamonds shone but would remember her expressions; which are as strong as the fragrance of Gardenia which stays with your skin after a shower with Lux.

Posted in Beauty, Fashion, General

LUX Pink Magnolia !

Imagine stepping into your bathroom and having it turn into a blooming garden filled with exotic flowers you’ve never seen before. What if it was true? The three premium Lux soap bars bring to you enticing fragrances with a dash of alluring smells appeasing your senses hence spreading the feeling of calmness, freshness and beauty all over your body.The three Lux variants are represented by: MawraHocane for the Pink Charming Magnolia, Mahira Khan for the Red Hypnotic Roseand Maya Ali for the White Elegant Gardenia. This blog will be covering the benefits of the Pink Charming Magnolia that is represented by MawraHocane.

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Charming Magnolia, the pink variant of Lux is made from the flower Magnolia. With more than 200 different species prominently found in the gardens of France, the flower is also known as French Magnolia and is found in the soft shades of pink. With touches of exotic Kashmir Wood notes and the sweet florally of Magnolia, this is an elegant yet powerful fragrance. It represents luxury, prestige and addiction. The scent smells lemony and citrus like. Fragrance aside, the hardy nature of the shrubs and trees on which these flowers grow have allowed it to survive and thrive in harsh conditions over so much evolutionary time, and it has developed a unique nutrient and organic compound composition over that time as well, representing potentially powerful health benefits for humans. Apart from giving your skin the perfect glow and texture, this variant helps deal with skin allergies.

Representing Charming Magnolia, the pink variant of Lux, Mawra does the fragrance justice by looking like a blooming flower herself with her perfect glowing skin and luscious brown locks flowing down her shoulders. She talks about how the audience would not remember what she wore but would remember her smile and there is no doubt that anybody can forget that.

Posted in Beauty, Fashion

Haroon Shariff: Jewellery for Every Woman

Jewellery making is an art that not everybody can do it. When it comes to designer jewellery you see so many variety and shops out there but what makes you stand out amongst others is your unique designs and quality of work. one such jewellery designer is Haroon Shariff Jewellers.

Recently opened in Emporium mall, Haroon Shariff jewellers in a very short period of time has become a trend setter when it comes to designer jewellery. One gets to see the immense details and design creativity in each and every single item. Not only this when it comes to price and quality Haroon Shariff jewellers is the best value for your money.


Offering a wide variety of products from engagement rings to wedding sets to items Haroon Shariff has it all. In addition to their existing collection if you are on the lookout for some really amazing jewellery wear then their  latest wedlock collection has a charm of its own. Offering trendy and stylish unique designs the recent Wedlock Collection is to die for and will make you buy it the moment your eyes falls on it.


So if you are about to get engaged, or married and looking for perfect jewellery wear Haroon Shariff is the place to be.

Posted in Fashion, General

Saeed Anwar Banarsi: Setting New Trends in Men Fashion

Fashion as we all know it has always been associated with women wear. Latest trends tops, bags and accessories all are associated with women style and how well they carry it. However on special occasions such as Eid and Weddings Fashion holds a great importance for men who want to look trendy and stylish at the same time.

Every year during wedding season and Eid festivities we see latest trends and designs when it comes to Mens Kurtas. All being traditional classy and fashionable at the same time and its all about offeering unique designs and colour in being the best in the market. Saeed Anwar Banarsi is one such name and a recent addition to mens wear in Lahore.

Offering trendy classy designs and embroidered kurtas, Saeed Anwar Banarsi has within a short span of time established itself as a brand known for quality trendy kurtas. Be It Indian Style, Embroidered, or Sherwani Saeed Banarsi has it all .

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Talking about the quality For Me Quality is a top priority when it comes to Kurtas and no matter how good value for money you have or how classy the designs are if the quality isnt good you just dont feel comfortable wearing it.

Therefore this Eid I was gifted with a lovely Wash and Wear Kurta From Saeed Anwar Banarsi Plai Black Kurta perfect for formal dnner especially on occasions like Eid. The fitting was absolutely perfect and the quality and look was perfect for the Eid Dinner and appreciated by friends and family.

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So Guys if you are looking for good economical trendy Kurtas or a Perfect Sherwani for your Wedding then Saeed Anwar Banarsi is the place to be.


Posted in Fashion, General

Debenhams Collaborates with Akhuwat Foundation

Ramadhan is a month of Blessings and a month where people understand the sufferings of the needy who are deprived of basic necessities of life. Looking at the sufferings we see everyone from individual to companies to organizations do something inorder to bring about a change and help in some way to end the sufferings of the poor in the society.

One such example is of #Debenhams, which did something special for the people in need. Debenhams had teamed up with Akhuwat Foundation and Karachi Relief Trust to help the less fortunate in our society.

I hope you all were just as excited to see campaigns like give and take as I was. All we had to do was go to the Debenhams store with a bag of old clothes and donate them at the drop boxes placed inside the store and in return we got an amazing discount of 20% on all  full priced items. I shopped for the first time without feeling guilty. It felt great to be part of this great cause and help Debenhams bring about a social change after all charity does begin at home. Not Only did it bring about a feeling of accomplishment inside me but to all the shoppers who felt that they have a certain responsibility towards the society and this was the best way they could help.

I have made my contribution to the society, Have you?

All in all Debenhams in my opinion came up with a very creative idea to help bring about a social change and hope they continue to do so throughout so that there is a constant change and feeling of responsibility amongst the people.


Posted in Arts & Entertainment, Celeb Talk, Corporate Events and Media Launches, Fashion

Q Mobile Bridal Couture Week 2017 Styled by Sweet Touch!

Karachi March (31, 1, 2,) 2017: Pakistan’s premier entertainment network, HUM Network Limited in collaboration with QMobile, Pakistan’s leading Smartphone Company, rolled out the red carpet of the country’s biggest and most awaited bridal fashion extravaganza, QMobile HUM Bridal Couture Week 2017 Styled by Sweet Touch. It showcased the latest and the best of Pakistani bridal trends by leading and burgeoning fashion designers on the catwalk and was choreographed by former supermodel Vaneeza Ahmed.

The three day Bridal Extravaganza was attended by the whoose of the fashion and showbiz industry, bloggers and top notch Socialiites that added to the glitz and glamour of the event. The event was held at Pearl Continental Karachi and PR was done by Hum Network.

The three day Fashion show showcased various designers who presented their collection in a unique way and charmed the audience with it.

Day 1:

Day one of the bridal extravaganza kicked of with Amir Adnan’s amazing An Ode to Heritage, followed by Yasmin Zaman’s Jashan-e-Bahar, a celebration of spring. Rizwan Ahmed was the third to present his collection Sonehri on the runway which was followed by Impulse by Aisha Farid. Show 1 was concluded by Naushad Imdad’s Eminence III, a prequel of his previous collection showcased last year.

Day 1 Show 2 of QHBCW started with Zauq presented by Arsalan Iqbal, which was followed by QMobile Star – Gogi by Hassan Riaz. Day 1 of the three-day bridal extravaganza concluded on a high note with 1909 by the couture king, Hassan Shehryar Yasin.


QHBCW, famous for adding allure to the runway with an illustrious list of showstoppers, had an amazing line-up and power-packed performances on the first day; Raga Boys opened the show for Amir Adnan with a special performance while the stunning Anoushey Ashraf show-stopped for Yasmin Zaman. Actress Sara Khan and Agha Ali walked the ramp for Rizwan Ahmed’s collection while the gorgeous Aizah Khan, Danish Tehmoor, Zahid Ahmed, Noor Khan, Sami Khan, Sana Fakhir & QYT added grandeur to Aisha Farid’s Impulse. Naushad Imdad brought Yasir Shah and Raeed Khan to show-stop for the brand while Ali Kazmi walked the ramp for Arsalan Iqbal with a live qawwali performance by Hamza Akram & Team. Tehmina Khalid, Khalid Anam and Noor Bukhari walked the ramp for Gogi by Hassan Riaz while the charming Bilal Ashraf show-stopped for the incredible HSY.


Day 2:

After the exhilarating and flawless execution of Day 1 of QHBCW styled by Sweet Touch, Day 2 of the bridal extravaganza started with shimmering celebrities and socialites on the beautifully decorated red carpet, with lounges by different sponsors. Second day of the three-day extravaganza showcased the latest bridal trends by leading and burgeoning fashion designers and as always, QMobile HUM Bridal Couture Week styled by Sweet Touch left its audience stunned with its majestic stage, uniquely set for a one of kind fashion show.

Show one of QHBCW day 2 started with Amina Yasmeen by Mansoor Akram’s Bridal/Formal Couture ’17, followed by Ayesha & Usman Qamar’s Enchanted Garden, a collection that focused on flowery colours and a romantic mood. Faika Karim was the third to present her collection Noorie on the runway which was followed by Umsha by Uzma Babar’s Forever, a collection with an immaculate taste for modern artistry amalgamated into traditional intricacy to conclude show 1. Fahad Hussayn brought the much needed bridal drama to the ramp with his collection titled, Dara Shikoh Aur Sunehri Churail which was followed by QMobile Star Ahmed Sultan’s Kingdom of Alliums. Day 2 of three-day bridal extravaganza concluded with a special segment titled The Classic Red featuring all the critically acclaimed and established designers to showcase one exquisite outfit displaying in the colour, with a focus on depicting tradition, culture, love and vibrancy. Designers who showcased in this segment included Adnan Pardesy, Ali Xeeshan, Faraz Manan, Farah Talib Aziz, Karma, Maheen Taseer, Mehdi, Misha Lakhani, Sania Maskatiya, Shamaeel Ansari, Tena Durrani, Elan, Zaheer Abbas and Zara Shahjahan.

Ahmed Sultan

QMobile HUM Bridal Couture Week styled by Sweet Touch known for its stars hosted an amazing line up of showstoppers; the stunning Gia Ali and the beautiful Sanam Chaudhry walked the ramp for Mansoor Akram while Ghana Ali and the gorgeous Aizah Khan show-stopped for Faika Karim. Aima Baig performed for Umsha by Uzma Babar while Zhalay Sarhadi, Syra Sheroz, Mansha Pasha, Faris, Kent, and Osama show-stopped for the brand. Mehwish Hayat and Azfar Rehman added grandeur to Fahad Hussayn’s collection while the emerging singing sensation Asim Azher dazzled the audiences with his melodious voice in QMobile presents Classic Red segment.

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Day 3:

QMobile HUM Bridal Couture Week 2017 styled by Sweet Touch, by HUM Network Limited in collaboration with QMobile, Pakistan’s leading Smartphone Company, concluded on a high note on Sunday, 2nd April, 2017 in Karachi. The final day of QHBCW 2017 attracted a huge number of celebrities, socialites and fashionistas. The audiences were treated to the beautiful aroma of fresh flowers and fun activities in the foyer area, where they captured the fun moments in the beautifully designed lounges. These were further treated by the change in décor of the ramp area.

The concluding day of QHBCW started with the designer duo Asifa & Nabeel’s A Roaring Melodrama. The collection brought dynamic pieces of oceanic waves fused with the fragile carnations on the ramp, followed by Annus Abrar’s Shehnaai. Emraan Rajput was the third to present his collection Chashme Shahi on the runway which was followed by Sana Abbas’ Noor to conclude show 1 of the final day. Show 2 of QHBCW started with the Nouvelle Mariée Vol II by the designer duo Nickie Nina, which was followed by Ahsan Menswear’s Samjhota. The 14th edition of QMobile HUM Bridal Couture Week styled by Sweet Touch was concluded by none other than the amazing Sonya Batla.

The concluding day of QHBCW had an amazing line-up and power-packed performances; the show started with a special QMobile light performance. Kubra Khan of Sang-e-Marmar fame and Shahzad Sheikh graced the ramp for Asifa & Nabeel whereas the beautiful Neelum Muneer show-stopped for Annus Abrar and Sonia Hussain show-stopped for Sana Abbas. Junaid Khan walked for Emraan Rajput and the beautiful Sumbul Iqbal show-stopped for Nickie Nina. The designer duo also paid tribute to the late Junaid Jamshed. Another scintillating QMobile light performance set the mood for the finale where the charismatic Humaima Malik walked the runway for Sonya Battla and Fuzon performed live to conclude the bridal extravaganza. Sonya Battla’s collection was dedicated to Dar ul Sukoon, a home for physically and mentally challenged children and adults and Sister Ruth thanked the designers and encouraged the audiences to come forward and support the good cause of providing food and shelter to the helpless.

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Jewellery partner for the 14th edition of QHBCW styled by Sweet Touch is Shafaq Habib and hair and makeup is by Nabila [N-Pro and N-Gents] with backstage management by Muneera & Aamir of Production 021. All public relations operations and media liaison is carried out by the in-house PR team of HUM Network Limited along with show production and execution by the special projects and events team at HUM Network Limited.

Sultana Siddiqui – President HUM Network Limited

I take pride in the fact that wonderful things are happening in Pakistan and what I had always visioned is being fulfilled today. One such field that is gaining impetus in our society is the fashion industry, and that is why I encourage fashion and its intricate thread work and designing through our fashion shows to open a window to the world. We have also given a platform to new designers to present their clothes, an opportunity that was otherwise not available to them. As the shows are seen globally their work, along with the established designers, gets known abroad. The aim of introducing new things at HUM Network carries foremost the purpose to give a positive image. With time our purpose is being fortified as the world is acknowledging the upcoming designers who are making a mark in the fashion world. This platform is getting respect internationally day by day.

At Hum TV we have always kept in mind that our country should be known for presenting art in a positive way. Our dramas are shown on Netflix and we are now making films which will also help in boosting the clothing industry and jewellery worn by the artists, abroad, thus uplifting the soft image of the country from our platform.

All in all QMobile Bridal Couture Week 2017 Styled by Sweet Touch was a grand endeavour and like always was able to set a trend when it comes to promoting Local Fashion.

Sana Abbas

Posted in Fashion, General, Technology

ShopMurkaaz: The New Online Shopping Sensation

In Today’s era of technology everything is going digital. From office work, to education to entertainment nothing is traditional, Digital Technology is the buzz word of today.Going digital has its own benefits especially when it comes to ease convenience and time saving. Keeping this trend in mine perhaps one area that has seen the most effective use of technology is online shopping.

Previously people use to go themselves to shop for even the smallest thing they need and some times travel miles to get their desired items. With the advancement in technology and growth of online portals shopping has become a much more hassle free and much less time consuming task. One such online shopping portal that really needs to be brought into discussion is

Shopmurkaaz is perhaps Pakistan’s first online shopping portal that caters specifically to women especially when it comes to apparel and undergarments. Keeeping in mind the fact that women in our culture are busy managing both home and workplace at the same time this portal gives them the ease to shop for their favourite items from home and get it delivered on your doorstep.

Talking about the various items offered on the portal, Shopmurkaaz specifically especializes in the following:

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  • Ladies undergarments
  • Health and Beauty Products
  • Women Formal Dresses.
  • NightWear
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In additional to this the portal also gives you an option to sign up for their membership by creating a free account, which enables you to receive daily offers and special package deals.

So all the ladies out there, if you are looking for a place to shop for your favourite branded items, Shopmurkazz is just made for you.Visit the site and enjoy shopping from your homes.

For More Details Visit:



Posted in Arts & Entertainment, Celeb Talk, Fashion

Celeb Talks:Exclusive Interview of Humaira Asghar Ali

Humaira Asghar Ali is a name that needs no introduction. The model has been in the limelight since years and currently there will be no doubt in saying that she is considered amongst the top Pakistani Models. The model has been the headlining for many brands and designers, and her charming looks and glamourous style has always been the hot topic for fashionistas everywhere.


The stunning model is one of the most friendliest and down to earth celeb you will ever come across and we got to know this side of hers when we interviewed her recently while she was in Lahore for a brand shoot.

Here is what the model has to say  about her life her style and work in her exclusive interview:

  1. Who is Humaira Asghar Ali, Describe in 3 Lines?

Humaira: My full name is Humaira Asghar Ali, a simply multi talented person.I have been a  performing arts student and besides being a model i am an actor, a painter, designer, visual arts artist, sculptor, free thinker and an adventurous soul.

2. What made you choose modelling as a career?

Humaira:  I am blessed with a lot of God gifted abilities which in my opinion is a great blessing of God. I got aesthetics of style, dressing, make new trends and carry own fashion and creations according to my personlity. This extraordinary talent made me choose modelling as a career.

3. Who has been your inspiration and role model in modelling?

Humaira: Marlyin Monroe, Tyra Banks and Broke Shield.


4. What is your biggest dream?

Humaira: To become the world’s best super model and super star.

5. What is the one most toughest challenge you have to face as a model?

Humaira: I dont think there is anything tough and no challenge as such still waiting and when i will face it ill face it with courage and determination to overcome challenge of any sort.

6. Your message for all the young girls out there who aspire to be models?

Humaira: My meesage to all is to stay focused, work hard and give your best. Dont use short cuts, which many people try to look for just be patient and trust yourself and your talent.