Every day a man looks in the mirror to brace himself for challenges ahead. The power of a good attire reinforces self confidence that helps him triumph through the day. The wardrobe of a well-dressed man speaks volumes about his personality and inspired by this, IDEAS MAN has launched its latest MR.BLUE Spring/Summer 2018 collection.
Mr Blue is a story about three friends, different by profession, united by passion “Music”. The Collection features a wide array of casual, formal and ethnic wear. The fabric has been designed intricately with 100% cotton to provide comfort yet style on the go. Mr. Blue giving a solution to all man daily wear problems and enabling them to keep up with fashion forward. The collection is now available at IDEAS by Gul Ahmed stores and online.
To Launch its premium collection Ideas an held Grand launches of MRBlue in Karachi and Lahore which was attended by people from media fraternity, celebrities and bloggers. The Karachi Launch was held at Dolmen Mall Clifton and Lahore launch was held at Packages Mall. The event management and PR was done by Bill Mukhtar Events and PR.
IDEAS MAN has been venturing in to redefining the norms and modes of men’s fashion in Pakistan. Hailing from the legacy of quality fabrics by its parent brand IDEAS by Gul Ahmed, it is becoming a brand of choice for men in the country.
The three Lux variants are represented by: Maya Ali for the White Elegant Gardenia, Mahira Khan for the Red Hypnotic Roseand MawraHocane for the Pink Charming Magnolia. This blog will be covering the benefits of the White Elegant Gardenia that is represented by Maya Ali.
Symbolizing love, harmony and grace, Elegant Gardenia, the white variant of Lux comes from the flower Gardenia. The plant is a beautiful decorative shrub with fragrant white flowers. The enchanting notes of Japanese Gardenia with the warmth and depth of Cedar Wood Oil is a captivating fragrance. Found in the far east, mainly India and China, Elegant Gardenia is a classic version of the namesake flower which is a perennial favourite especially in the summer. With its sweet smell, the flower is seductive and irresistible and the heady fragrance is enhanced with violet and freesia. The cultural association of Gardenia with upper class French man, as a corset to their attire, was to symbolize prestige. Lux’s connection with the fragrance is also to provide one a royal premium experience by capturing the fragrant essence of the perfume into a soap bar to provide one a truly long-lasting scent.
It was a delight to see the traditional Maya Ali representing the white variant. Moving away from her iconic look, Maya looked like a pure beauty dressed in white. Representing her fragrance, Elegant Gardenia, Maya sparkled in a white dress and shiny gems which complimented her as she strode like a royal. Maya says nobody would remember how bright her diamonds shone but would remember her expressions; which are as strong as the fragrance of Gardenia which stays with your skin after a shower with Lux.
Imagine stepping into your bathroom and having it turn into a blooming garden filled with exotic flowers you’ve never seen before. What if it was true? The three premium Lux soap bars bring to you enticing fragrances with a dash of alluring smells appeasing your senses hence spreading the feeling of calmness, freshness and beauty all over your body.The three Lux variants are represented by: MawraHocane for the Pink Charming Magnolia, Mahira Khan for the Red Hypnotic Roseand Maya Ali for the White Elegant Gardenia. This blog will be covering the benefits of the Pink Charming Magnolia that is represented by MawraHocane.
Charming Magnolia, the pink variant of Lux is made from the flower Magnolia. With more than 200 different species prominently found in the gardens of France, the flower is also known as French Magnolia and is found in the soft shades of pink. With touches of exotic Kashmir Wood notes and the sweet florally of Magnolia, this is an elegant yet powerful fragrance. It represents luxury, prestige and addiction. The scent smells lemony and citrus like. Fragrance aside, the hardy nature of the shrubs and trees on which these flowers grow have allowed it to survive and thrive in harsh conditions over so much evolutionary time, and it has developed a unique nutrient and organic compound composition over that time as well, representing potentially powerful health benefits for humans. Apart from giving your skin the perfect glow and texture, this variant helps deal with skin allergies.
Representing Charming Magnolia, the pink variant of Lux, Mawra does the fragrance justice by looking like a blooming flower herself with her perfect glowing skin and luscious brown locks flowing down her shoulders. She talks about how the audience would not remember what she wore but would remember her smile and there is no doubt that anybody can forget that.
On October 12th, 2017 Tetra Pak in collaboration with the Pakistan Dairy Association and the Grow Healthy Pakistan initiative hosted a blogger’s meet up in Lahore.
The objective of the event was to work towards removing misperceptions wrongly associated with the milk in Tetra Pak packaging, by educating the public about UHT milk processing and packaging technology is designed to keep milk safe without the need for any preservatives to be added.
All members of the Pakistan Dairy Association, take great care to ensure the quality standards of their milk. They have modern labs with broad testing capabilities and experts to continuously check milk quality from the point of collection to the point of sale. Packaged milk is fully traceable and it’s quality can be verified at any time by regulatory authorities as is now being done by the PFA on a regular basis.
In comparison, loose milk undergoes none or very few testing procedures and in most cases the milk cannot be traced to the producer. Many people are also not aware that the common practice of boiling loose milk over several minutes at home to kill the bacteria, most nutrients are destroyed which compromises the health benefits of milk. Since long life milk has already gone through a controlled boiling process, there is no need to do this, so this milk is very safe and most healthy.
For the last 50 years, Long Life Milk (UHT) has become a regular staple in families’ homes across the world and can be termed as the most innovative technology used in liquid food process. Today the majority of milk consumed in countries such France, Spain, Italy, Turkey, Brazil and China among others is Long Life (UHT) milk.
KARACHI: Sunsilk, the global hair care brand recently introduced a range of glossy conditioners to nourish all hair types and to give the consumer a best in class hair wash experience. Conditioners are known to nourish and protect, style and smoothen frizzy, unruly hair and the Sunsilk Conditioner range focuses on highlighting the many benefits of silky smooth hair.
The main purpose of this is the need to condition unruly hair and therefore conditioners need to be used in conjunction with shampoo.Therefore Sunsilk recent campaign #shampooaloneisnotenough was launched with a fun event held at the recently opened, luxury boutique salon, Bellagio by Sadaf on Saturday, September 9th. Prominent media members including stylists, fashion bloggers and other key influencers attended this event.
The charismatic, Anoushey Ashraf hosted the event, keeping the audience’s energy alive throughout. The event started off with an informative session on the functionality of Sunsilk Conditioners conducted by Muhammad Zaheer, the R&D Expert at Unilever who explained the technology of conditioners and how they work on hair to nourish and moisturize them which makes them smoother and healthier.
This was followed by a live demonstration by Sadaf, the talented owner of the Bellagio Salon, who skillfully worked on various models’ hair using the Sunsilk Conditioners to create magnificent before and after looks. An interactive hair talk then took place by a panel of highly experienced hair stylists.Amongst the panel were;PalwashaYosuf, a freelance stylist who has also styled celebrities for films and commercials, Tehmina Ali, hairstylist and colour technician with over eight years of experience in the hair styling industry, Shazdeh Ali, trained from Toni & Guy London who has worked closely with the Fashion guru Tariq Amin for the last nine years, Nida Khan who has worked with Tariq Amin for 9 years and Sanaa Awan from the Hina Y Salon. These renowned professionals offered hair styling tips and techniques that kept the audience informed and engaged.
While everybody was educated about the do’s and don’ts, a series of hair solutions were offered to the audience. The final engaging activity was called Smoothest Hairstyle where the audience styled salon girls who usually style them. This was an interesting experience for the participants since it gave them a chance to express themselves working with some of the best hair experts of the city.
According to the celebrity host Anoushay Ashraf “The event was fun, exciting and informative at the same time. Not only did she enjoy hosting it but was also thoroughly enlightened about the critical use of Conditioners,”
The soiree was an enjoyable evening and was a success according to Rabia, Assistant Brand Manager of Sunsilk who said, “Through this event we tried to create awareness about hair care by informing consumers about how necessary it is to use a good conditioner. Hair is personal and important to everyone and I’m glad everyone had a wonderful time and left armed with increased hair care knowledge.”
photography | films | photobooth
photography | films | photobooth
All in all such engaging activities in my opinion should be held often as not only it creates real brand engagement but also generates real user experience which is beneficial for the brands, and thus kudos to Sunsilk for such a thaoughtful and engaging activity.
When it comes to Food Lahore will always have something new to offer to its residents. Be it desi, continental or panasian you will find it all. However not all restaurants or cafes that you find will offer quality food and economical prices.Finding the one that suits your taste buds and your pocket is hard to find.
Talking about restaurants when it comes to chinese and Panasian food there are hundreds of options available but hardly a few are worth going for. One such new addition to Lahore’s Pan Asian directory is the newly relaunched Taipan in Pearl Continental Lahore.
We all are familiar with the name TaiPan but not everyone is aware of its new look and taste. The newly revamped Taipan is in my opinion a treat in itself. Situated on the left side of the main lobby area of PC Hotel Lahore, one can easily spot the grand look of the restaurant that will make you go try the place for sure. Upon entering one gets mesmerized into the exotic chinese ambiance that will make you admire the place. The walls on each side have been beautifully decorated with chinese silk cloth border and pictures from old chinese dynasty to give you real feel of the place. On the right hand side of the buffet counter is the beautiful waterfall that adds to the beauty of the restaurant altogether.
Coming towards the food, Taipan surely has raised its food quality and no doubt being a chinese food lover myself i am bound to visit this place again because of its amazing food quality.
For starters we were served with their signature Tempura Prawns and i must admit i havent had such amazing tempura prawns in ages and taste such that will make u desire more. so if you are visiting Taipan this is one dish you surely should’nt miss out on.
Next up we were served with some awesome soups namely Hot and sour and Thai Special Soup. The Thai Special is a clear soup and a bit spicy, while hot and sour soup was sour and spicy and just perfect according to my taste buds.Therefore if you are a Spicy soup lover then hot and sour soup is what you should go for.
Coming towards the main course. We were served with Thai special rice, beef chilli dry and schuzhuan chicken. The Beef chili dry was a bit salty to my liking but perfectly cooked and well done. The schuzhuan chicken was the winner in my opinion as it had the perfect aroma to tentalize your taste budds and cooked perfectly well to our liking. The Thai special rice in my opinion was not as good and was a mixture of chinese rice and desi rice, but as I am more of a egg fried rice person therefore it might appeal to people who love masala rice or desi rice.
After the main course comes my favourite part of the meal when we were served with some yummy and delicious desserts. The Chocolate moose and new york cheesecake especially was outstanding just how it should be made and taste such that makes you crave for more. So if you are a dessert person then do not forget to try out their amazing Newyork Cheesecake.
All in all Taipan was a good experience and if you are a die hard chinese food lover then in my opinion you wont find any bettter authentic chinese cuisine than this one. It surely is a must go place for dine outs.
EFU Life, the leading life insurance provider in Pakistan is committed to serving the people of Pakistan and believes in giving back to the society through its various CSR initiatives.
‘Meri Shaan Mera Pakistan’was one such innitiative by EFU Life in collaboration with Commissioner Karachi Division to reclaim the walls of major public areas of the city through thematic wall art and aims to eradicate wall chalking and negativity on walls. Instead promote the local culture and tradition and envoke a positive feeling.
EFU Life inaugurated ‘Meri Shaan Mera Pakistan’ in 2016 on Pakistan’s Independence Day, and after the successful completion of two wall beautification projects in Karachi, at Ayesha Manzil and NCC Sports Complex, the Company has now extended this campaign to a third location, the Aga Khan Park, Garden East.
The campaign rejoices the spirit of patriotism, and depicts the rich cultural heritage of Pakistan. Celebrating the cultural diversity of its people and yet unified under the nation’s flag is the underlying theme of the campaign.
Speaking at the inauguration ceremony, Mr.Taher G Sachak, MD & CEO, EFU Life said ‘I take this opportunity to thank Mr.Ejaz Ahmed Khan, Commissioner Karachi and his team for their support, and commitment inpartnering with us to make this project a success. He emphasized that we as Pakistani’s need to take ownership and responsibility for our country. There is a lot that we need to be proud of, and it’s important to bring forward the positive mind-set about our rich cultural heritage especially in the youth today. What makes this campaign truly unique is not only the underlying message of patriotism, but the involvement of the youth, with active participation from the students of different universities to execute the project. He also added, that ‘the company is further exploring avenues of executing such projects in other parts of the country. ‘
Mr.Ejaz Ahmed Khan, Commissioner Karachi commended this collaborative effort and stated ‘such beautification projects are essential for enhancing the aesthetic aspect of the city. Aga Khan Park is the third project that we have collaborated on with EFU Life and other corporate entities must come forward and take a disciplined approach to CSR initiatives. I urge all stakeholders to join hands with the administration to bring back colors to the city of light.’
EFU Life has partnered with ‘Abdoz Arts’ on this project, an organization which aims to reclaim the public spaces of Pakistan through fine arts.