Posted in Arts & Entertainment, Corporate Events and Media Launches, Sports

COCA-COLA TO BRING HISTORIC FIFA WORLD CUP TROPHY TO PAKISTAN

Lahore, January 11, 2018: Coca-Cola will be bringing the FIFA World Cup Original Trophy to Lahore, Pakistan on February 3, 2018 creating a historic occasion giving Pakistani fans the chance to experience football’s most coveted prize.

The FIFA World Cup™ Trophy Tourby Coca-Cola will give millions of people around the world the opportunity to get ready to taste the feeling of the world’s largest, most anticipated sporting event – the 2018 FIFA World Cup™. In hosting this momentous, international tour, Coca-Colaand FIFA invite fans to get up close and personal with the same trophy that is presented by FIFA to the winning country of the FIFA World Cup™.This will be a once-in-a-lifetime opportunity for thousands of fans to see the most iconic symbol in football and share their passion for the game.

Rizwan U. Khan, General Manager of Coca-Cola Pakistan & Afghanistan remarked that the FIFA World Cup™ Trophy’s visit to Pakistan – a historicfirst for the country – is a proud moment not only for football fans but for the entire country, as it promotes a softer image of the nation on the global stage. “Pakistan has millions of footballenthusiasts and we are extremely excited that Pakistan is able to be a part of the Trophy Tour this year. Coca-Cola has always been the pioneer in taking initiatives that resonate deeply with the youth and support their development. Be it music, education, environment or sport, Coca-Cola firmly believes in the power of the young generation in the country.Football is not only an emerging sport in Pakistan but also fast becoming a key platform of self-expression for the youthconnecting them beyond social and cultural boundaries.”

The FIFA World Cup™ Trophy Tourby Coca-Cola kicked off in September 2017 in Russia and will visit more than 50 countries across six continents, travelling 126,000 kilometers in the nine months leading up to the 2018 FIFA World Cup™. Within Russia, the FIFA World Cup™ Trophy Tourby Coca-Cola will visit 25 cities – the longest host country tour in history.

A delegation of sixteen Pakistanis, including representatives from media, The Coca-Cola Company and Pakistan National Football Team, will join the Tour in Chiang Mai, Thailand to receive the FIFA World Cup™ Trophy and bring it to Lahore, Pakistan. The Trophy will remain in Pakistan for one day and will be unveiled for a viewing experience to the media and thousands of Football fans at the Coke Fest in Lahore.

Zainab Abbas

For Pakistani football devotees, the visit of the FIFA World Cup™ Trophy is just the beginning. Following this historic event, Coca-Cola Pakistan will undertake a series of initiatives across the country to promote and celebrate the fans’ love for Football. In addition to the Trophy Tour, Coca-Cola will roll out a consumer promotion offering the fans a chance to attend the FIFA World Cup in Russia including a unique opportunity to represent Pakistan at the Coin Toss ceremony in one of the matches.

The FIFA World Cup™ Trophy Tour by Coca-Cola is an extraordinary opportunity for people to take in a piece of football history and share with each other their passion for the sport. The emotions of seeing the FIFA World Cup Original Trophy will stay in football fans’ memory for a long time.

For the latest updates from the FIFA World Cup™ Trophy Tour by Coca-Cola including upcoming tour destinations and dates, exclusive interviews, photos and videos, visit the official websitewww.fifa.com/trophytour, the official Facebook page www.facebook.com/trophytourand the official Instagram page at https://www.instagram.com/trophytour/.

The Coca-Cola Company has had a long-standing relationship with FIFA since 1976 and has been an official sponsor of the FIFA World Cup™ since 1978. Coca-Cola has had stadium advertising at every FIFA World Cup™ since 1950 and is a long-time supporter of football at all levels. This is the fourth time that Coca-Cola and FIFA have come together to bring the Trophy Tour to the world.

Posted in Corporate Events and Media Launches, General

K-ELECTRIC INITIATES 5TH KE LYARI FOOTBALL LEAGUE

Karachi, April 28, 2016: K-Electric Limited (KE) today inaugurated the 5th KE Lyari football league. The league has been organized by K-Electric in association with Anti-Narcotics Board and Pakistan Rangers.

The tournament, which will be held from April 28th– May 07th, 2016 at People’s and KMC Football Stadium, Lyari features 16 teams. The KE Lyari League is the first grassroots movement in football targeted towards the under-privileged youth of Pakistan.

The KE Lyari League was initiated as a means to provide the football loving youth of Lyari with a positive platform. Previous editions of the league have provided a platform to 1,400 children from the locality. Thirty eight players who have emerged through the KE Lyari League have gone on to represent Pakistan at various national and international levels.

Speaking at the opening ceremony, Syed Fakhar Ahmed, Chief Marketing and Communication Officer, KE said, “As a company that strives for the betterment of the city and its youth, KE has invested in this League which has now become an annual feature in Lyari. It’s a great way of keeping these youngsters away from social crimes by engaging them into healthy activities and also showcase their immense talent.”

Commenting on the occasion, Brig. Mohammed Abuzar, Force Commander, Anti-Narcotics Force Sindh, said, “We are delighted to be a part of this initiative. The youth of the area need such healthy activities to divert themselves from negativity. Football has always been popular in this area and it is an excellent example of community engagement by KE.”

KE also emphasizes upon education alongside sports and it is heartening to note that 90% of all League players have continued with their studies. Inhabitants of the Lyari community who look forward to this annual event shared that street crime reduces.

A total of 16 teams consisting of 288 participants are competing in the KE Lyari League this year. The teams are divided into four groups; each group consists of three teams with 14 players in each team. Following this tournament, KE will select six best players for their U-16 team who will represent the company at the national level.

The final match of the tournament will be played on May 7th, 2016 which will be followed by the closing and the prize distribution ceremony.

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